Acoustic Solutions rebrandAcoustic Solutions brand evolution, brand guidelines, packaging and catalogue design for Argos.
Rebrand gave confidence to double product range from 17 to 34 lines.
Despite being an established brand within the music category for hi-fi and instruments, Acoustic Solutions was inconsistently delivered across, and sometimes within, categories.
The packaging was dated and uninspiring mainly due to brand erosion through poor brand management prior to purchase by Argos.
By analysing the current market and auditing the existing brand’s assets against its more aspirational competitors, we created a new identity that was more appropriate, contemporary and on-brand with the original brand proposition.
A simple, clean execution using bold, vibrant colours meant the brand would be able to hold its own against competitors within its price point. we applied the identity consistently across the entire product range and developed a brand toolkit detailing the new colour palette, font family, photography style, packaging and catalogue guidelines.
The brand image is now consistently implemented across all sales channels and delivers a more compelling and attractive proposition for customers.
A year after the new brand and extended product range was launched the brand had delivered an increase of 380% in revenue versus the same period the year before.
Approximately 25-30% of this can be attributed purely to the repositioning, benchmarked against uplift in sales on the original product range. Acoustic Solutions has since evolved from a line up of 17 base products to an exciting range of 34 stylish audio devices covering docking stations and speakers, DAB radios and Hi-Fi and flat micro systems.
New range and branding sees 380% total increase in revenue.
30% of sales uplift attributed to the rebrand and existing product lines.