Bob Carlos Clarke Estate

Services supplied

• Translation of concept into identity, signage and gallery frontage.
• Successful promotion of launch event through direct mail campaign.
• Design and production and limited edition retrospective of Bob’s work.
• Ongoing design and development of all promotion material.

Synopsis of project outcomes

• Translation of concept into identity, signage and shop frontage of gallery.
• Successful promotion of launch event.
• Limited edition exposition of Bob’s work.
• Ongoing design and development of all promotion material.

Bonfire were appointed by the estate of the late Bob Carlos Clarke to develop an identity for a new gallery in Chelsea, London. The partners included Bob’s agent Ghislain Pascal, his wife Lindsey Carlos Clarke and Tamara Beckwith.

The Little Black Gallery was partly in homage to the internationally acclaimed photographer, but also to act as a legacy aimed specifically at aspiring professional photographers and photographic artists to help showcase, promote and sell their work.

The identity and mood had to be clean, subtle and capture the spirit and ambience of Bob’s work without restricting the interpretation of the gallery as a space for all professional photographers.

Following the successful opening and launch of the gallery Bonfire have designed and delivered all the promotional collateral for the various exhibitions, in the form of limited high-quality printed invitations and HTML email campaigns.

Bonfire were also commissioned to design and produce a restrospective of Bob Carlos Clarke’s work entitled Wall-To-Wall.