Connexions Beds and Luton

Services supplied

• Brand and marketing consultancy.
• Campaign planning and implementation.
• Youth focused workshops and placements for research, input and feedback.
• All creative; concept-to-print-ready artwork for advertising, direct mail, leaflets, posters, annual report, youth charter and staff handbook.
• Creative copywriting.
• Print management and fulfilment.

Synopsis of project outcomes

• Coherent brand image and messaging.
• Increased leaflet pick-up rates.
• Phenomenal response from stakeholders and partners.
• Winning tender for all marketing materials for 2007/08.

Connexions is the national information advice and guidance service for young people. It gives young people an unrivalled level of access to support and guidance services, where and when they need it most.

Information is a key strand of the Connexions service, therefore all information has to be succinct, clear, and communicate directly to the youth market. Factors such as cultural representation and diversity, accessibility and DDA Guidelines need to be considered.

Working with Bonfire, Connexions have had success with:

• General awareness campaign: We took the core elements of the Connexions brand and integrated them into a more youth focused image.
• Infostations: Young people appreciated the discrete pocket-sized clam-style information leaflets covering a range of topics from relationships to self-harm.
• Teachers’ newsletter: Connexions Personal Advisers were calling the central office for support to help deal with the level of response generated.
• Annual report: Extremely well received by staff, stakeholders and partnership organisations.

Young people have also been involved, where possible, enabling Bonfire to produce some truly effective work; and we have since won the tender for all marketing materials for 2007/2008.