Letchworth Museum redevelopment

International Garden Cities Exhibition branding, design and installation for The Heritage Foundation.

Delivered concepts, interior design and oversaw fit-out and relaunch.


The Heritage Foundation’s Garden City Museum was a tired, uninspiring and poorly visited destination that failed to capture the public’s imagination nor the dynamism and innovation of the Garden City Movement that began in Letchworth.

The existing museum housed temporary exhibitions and a permanent exhibition, though the latter had not been changed since it was installed in 1995. A further challenge within the client brief was to ensure that the new space had the flexibility for multi-functional uses, such as receptions, seminars and other events.


Bonfire was commissioned to re-imagine the old museum to create an exhibition that tells the story of the global Garden City Movement. The brand identity we created took its inspiration from Ebenezer Howard’s town master plan diagram he included in his famous book published in 1902. We adapted the content supplied by The Heritage Foundation to emphasise key points in the development of the Garden City Movement. Working with our design and installation partners, we oversaw the interior design and fit-out, ensuring mood lighting and digital technology delivered a cutting-edge and engaging visitor experience.


Bonfire was involved with the management and promotion of the opening weekend, which attracted more visitors over its two days than the old museum's annual numbers. As well as establishing a modern, permanent exhibition that harnessed the power of digital and social media, so visitors could interact with students and others interested in the museum in real time, we also took the old part of the former building and authentically re-created Barry Parker’s office, from where he worked as the sole consulting architect at Letchworth from 1906.

Complete overhaul of centre, brand and exhibition space.

Successful integration of technology into the Garden City story.

Visitor numbers significantly raised to over 400 per day, post launch.