BOSCH PICCADILLY EVENT
Taking intelligent dosing Underground
When Bosch asked us to create a unique social video to promote its range of i-DOS washing machines, we took it underground! It’s not every day you’ll share your tube carriage with an astronaut, ballet dancer, jockey, boxer or Beefeater dressed in their work regalia, but that’s exactly what happened.
Character actors complete with laundry baskets, all headed towards the live 3D ad installation at Piccadilly Circus tube station with shop units in the ticket hall dressed to resemble a launderette, featuring Bosch i-DOS washing machines. The action was captured to form the basis of a social media campaign. This was a unique occasion, the first time the units at Piccadilly Station have ever been used for live advertising purposes.
RESULTS
- This integrated campaign generated 1.3m views
- An average VTR (view through rate) of 42%
- Our Bosch i-DOS campaign, involving Karl also won best social campaign at the EU BSH marketing awards
WHAT OUR CLIENT SAID
“A live activation such as this kicked off our broader advertising campaign with some personality, while also triggering emotive cues among commuters passing by through the station. We were delighted with the public’s reaction to this activity and the washing machines, both at the station and on social media.”
