Archive for January, 2004

Ice, Ice Scraper…

Wednesday, January 28th, 2004

A quick bit of thinking and team effort brought fourth one of the most well received mailings we have ever done.

Having been forecast an unexpected downfall of snow, Bonfire came together to produce a mailer consisting of a box containing an ice scraper, an instant hot chocolate drink and a comp slip with the message ‘we’re prepared’.

This was produced as a bit of fun for raising local awareness and to show how responsive, proactive and adaptable we can be in almost any situation.

A very well received piece of quick spontaneous thinking – we even had 3 phone requests for some more!!

Lounging around…

Saturday, January 24th, 2004

Bonfire has been appointed to create a brand identity for a new pub chain to be known as the ‘Lounge’. The identity and styling for all promotions and literature, commissioned artworks for the interiors and signage design are all part of the remit.

The first pub will open in Bedford with a national roll-out to follow, creating a network of around 9 pubs over the next two years.

Happy New Year!

Friday, January 2nd, 2004

As one year passes another begins, Happy New Year and may 2004 be a good one!