With a keen interest in Branding and Corporate Identity we decided to go and see ‘the godfather of Corporate Identity’, Wally Olins, deliver his speech on how the role of Corporate Identity has expanded to become part of a much larger phenomenom ‘Branding’.

It was very interesting to hear his views and share some of the experiences from his star-studded career. Even more interesting was his distaste for our seemingly unending desire to overcomplicate the branding process with nonsensicle jargon in an attempt to justify what we do as an industry. Something we have always felt very strongly about. After all why make something sound more complicated than it need be? It’s all about clear, concise communication isn’t it? Well that’s our philosophy anyway.

Clear branding propositions we do, confusing unintelligible waffle we don’t.

We also picked up signed copies of his latest book ‘On Brand’ for £25 – a complete steal.