Following our sponsorship of Bedford College’s end of year show 2004 we have now got involved on another level, continuing our support.
We have written a visual communications brief for the year 2 students of the Graphic Design ND course with a communications project. The project derived from our own working environment.
The most cliched thing for agencies to do is put their own work up around the studio and offices. What we’ve been doing for the last couple of years is setting personal projects within the company and creating artworks that represent things we do or say in the day to day running of the business and it is this from where the brief stems.
The brief consists of the students researching and developing concepts around 3 phrases or quotes from the marketing communications market place, one of which must come from our own collateral. The students will then present their ideas to the rest of the group and they will decide collectively which route they carry forward – this would represent the ‘clients choice’. The chosen phrase will then be developed into a visual piece of communication using any mediums 3D or 2D but must not exceed 2 in size.
We hope to develop this partnership with future projects and work placements.
