DUBAI, November 21, 2005 – LCAL (Low-Cost Aircraft Leasing) made its public debut at the Dubai Air Show where it announced an order for six advanced-technology Boeing 787 Dreamliner aircraft.

LCAL is establishing itself as a new aircraft leasing company exclusively dedicated to providing low-cost leasing services with the Boeing 787. A 787 launch customer, LCAL formally placed the order in May 2005, thereby becoming the first leasing company to commit to the all-new fuel-efficient 787. LCAL did not identify its order publicly until today. The order is for the 787-8 series.

6 have been ordered to date with another 14 to complete the fleet of 20 787’s, an order totalling $2000m.

Bonfire are proud to have been involved with this on-going project, the launch for which involved the developement of the corporate guidelines and livery for the planes with a website in development at the moment.

Boeing announced the order on their own website click here. For a short period our work was even displayed in full glory on the Boeing home page!!

Bonfire have been appointed to develop and implement a new PR and awareness campaign for PAXAR Monarch, a global leader in innovative merchandising systems for the retail and apparel industry.

The campaign is to help raise the profile, and general awareness of the company within its 3 key market sectors logistics, IT and retail. The campaign also follows a recent revolutionary product launch for the company earlier his year.

The campaign, consisting of a 5 figure sum, will run for 6 months and involve press advertising, direct mail, inserts and PR into selected trade press.