Bonfire have been appointed to develop and implement a new PR and awareness campaign for PAXAR Monarch, a global leader in innovative merchandising systems for the retail and apparel industry.
The campaign is to help raise the profile, and general awareness of the company within its 3 key market sectors logistics, IT and retail. The campaign also follows a recent revolutionary product launch for the company earlier his year.
The campaign, consisting of a 5 figure sum, will run for 6 months and involve press advertising, direct mail, inserts and PR into selected trade press.
