Bonfire won an advertising awareness campaign for PAXAR Monarch UK Limited, the UK arm of a global leader in retail logistics solutions.
Bonfire took a completely new approach to this project, and indeed to the market sector, to great success. The 4 month campaign was planned out, managed and designed by Bonfire and runs over 6 publications (on and offline), has a microsite and a direct mail piece all working together to produce an outstanding campaign. Responses to the campaign were coming in even after the first week. The direct mail was in the form of a ‘magic cube’ and will be mailed out towards the end of the campaign.
The project was worth in excess of £40k and Bonfire are now working on a second product launch to be aired in June.
You can visit the microsite by clicking here.
If you want to find out more about this project and how Bonfire can help you, drop us a line on 01525 841079.
