January sees the beginning of 2008 and also the end of another financial year for us at Bonfire – and what a year it has been!
We have welcomed a number of new faces into the Bonfire fold: the studio was joined by Andrew and Michelle; our administration capacity increased with the appointment of Alison; and Louise Basquill, of Bluefin Marketing, joined as a Director which has boosted our client portfolio, PR and account management capabilities.
We enjoyed global coverage of our DA accreditation in the DMI Review and a double page spread in The Designer magazine. But the best was yet to come – the Bonfire team were invited to a meal at St. James’s Palace and met Prince Philip himself.
With the joining of Louise Bonfire underwent a management restructure and the introduction of key accounts such as the Advance Group and Cognisco, along with the development of existing accounts such as NEC, Olympus and Avery Dennison. Bonfire also formed the Envibra group. The group will be formally announced in time, so more on that soon.
The past year has also seen Bonfire working overtime in the CSR department with a host of activity including:
- Sponsoring Steve’s trek to Machu Picchu for Macmillan Cancer Support
- Working closely with Bedford College – sponsoring awards, taking student placements and setting briefs
- Supporting Sports Aid with a table at their Bedford lunch
- Developing marketing collateral for David Hadley’s Antarctic Microlight Challenge
- Engaging the local community in our ‘I love Ampthill’ art competition, the winning piece of which is on display in our entrance foyer
We continue with our commitment to corporate social responsibility and are currently working on a new and improved CSR policy for 2008 in conjunction with CSR consultants Goodthings.
2008 also started well for us winning a tender to produce the identity and website for recruitment company AIDA, working on the rebrand of quality printer Newnorth Print and developing a new identity, suite of literature and website for our existing client Pristine.
As Bonfire enters its 8th year we would like to thank you all for your support with many more great stories already in the making including the final development of our unique brand/visual auditing process and a very exciting piece of news for the creative industry across the region – more on that soon!
The Bonfire Team xx