Archive for January, 2010

80th Anniversary identity for the CSD

Tuesday, January 26th, 2010
CSD 80th Anniversary Identity

CSD 80th Anniversary Identity

Bonfire were appointed in December 2009 to develop the 80th Anniversary identity for the Chartered Society of Designers.

The head of Minerva, the Goddess of wisdom, the arts, crafts and commerce,  has been associated with the Society since its inception in 1930. The current incarnation was originally designed by Brian Webb, of Trickett and Webb, in 1983. The subtle evolution for the anniversary had to embrace this milestone without compromising the overhaul simplicity of the original design. A simple and elegant application of type was the solution.

Frank Peters FCSD MIoD, CEO of CSD and the Design Association, adds “Working on any design projects for the Society is a daunting task as every member will have a design view and everyone in the design sector an opinion. Bonfire have managed to steer a path through subjectivity to deliver a solution that reinforces and celebrates the brand of CSD established over 80 years and reflects the values CSD stands for. The solution devised by Bonfire demonstrates the flare and professionalism as you would expect from a DA Accredited consultancy with all designers being members of CSD.”

The Society is marking 80 years (1930-2010) as the professional body for designers with the adoption of its Genetic Matrix, a major review of its byelaws, the introduction of the CSD Course Accreditation Programme, a new website and an application to maintain The Register of Chartered Designers, conferring the status of CDes.

The Register of Chartered Designers will finally bring full recognition of the profession of design with a clear pathway to entitlement, a requirement for Continual Professional Development and recognition of those who practice at the highest professional, business and creative standards.

The Chartered Society of Designers is the largest professional body in the world for design professionals covering the full spectrum of design disciplines including exhibition, fashion, graphic, interactive media, interior, product and textile designer.

To find out more visit www.csd.org.uk or call +44(0)207 357 8088 or email info@csd.org.uk

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Happy New Year

Monday, January 4th, 2010

Firstly Happy New Year and welcome to 2010 to all of our clients, suppliers, business contacts, staff, friends of the company and cyber-passers-by. We hope you all had a great break and have a prosperous year ahead.

This year will see another important phase in Bonfire’s development and the conclusion of an 18 month period of serious business planning. At the core of this transition is a restructure of resources, the further development of a 2 year rebranding programme, new client partnerships and business opportunities, not least to mention:

  1. The hunt for new premises as we have now filled the units we have at Woburn Street in Ampthill.
  2. The completion of a recent agency acquisition in January, more on that in the next week or so.
  3. The formal announcement of the Envibra Group through a merger in the spring with a London based PR company, Friday’s PR. This brings with it a host of complementary services, expertise, resources and a London office to the benefit of all our clients.
  4. The final phase of the Select Education to Randstad Education brand transition that we have been working on for the past 16 months, due to complete in January 2011.
  5. The inauguration of what we hope will be a long and successful partnership with Wells and Young’s after the recent completion of the Charles Wells Annual Report 2009 amongst other projects.
  6. The continuing work on the Chad Valley brand with Argos after the initial work done last year.
  7. And last, but not least, the ongoing and successful relationships with all our clients, old and new alike.

2010 will not be without its challenges but with a clear vision, the right resources and a commitment to clear and consistent communication we will be here supporting your businesses as dedicated and as strong as ever.

We also have a new member of the team to announce. We would like to welcome Keeley Farrar, from Hanson Brick, who joined us in November as receptionist and much needed back-office support. Keeley is a delight to work with as most of you already know and is a great addition to the team. And we have more staff to announce at the end of January!

Anyway back to work and on with 2010. Wishing you all the best.

The Bonfire Team x.

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