CSD 80th Anniversary Identity
Bonfire were appointed in December 2009 to develop the 80th Anniversary identity for the Chartered Society of Designers.
The head of Minerva, the Goddess of wisdom, the arts, crafts and commerce, has been associated with the Society since its inception in 1930. The current incarnation was originally designed by Brian Webb, of Trickett and Webb, in 1983. The subtle evolution for the anniversary had to embrace this milestone without compromising the overhaul simplicity of the original design. A simple and elegant application of type was the solution.
Frank Peters FCSD MIoD, CEO of CSD and the Design Association, adds “Working on any design projects for the Society is a daunting task as every member will have a design view and everyone in the design sector an opinion. Bonfire have managed to steer a path through subjectivity to deliver a solution that reinforces and celebrates the brand of CSD established over 80 years and reflects the values CSD stands for. The solution devised by Bonfire demonstrates the flare and professionalism as you would expect from a DA Accredited consultancy with all designers being members of CSD.”
The Society is marking 80 years (1930-2010) as the professional body for designers with the adoption of its Genetic Matrix, a major review of its byelaws, the introduction of the CSD Course Accreditation Programme, a new website and an application to maintain The Register of Chartered Designers, conferring the status of CDes.
The Register of Chartered Designers will finally bring full recognition of the profession of design with a clear pathway to entitlement, a requirement for Continual Professional Development and recognition of those who practice at the highest professional, business and creative standards.
The Chartered Society of Designers is the largest professional body in the world for design professionals covering the full spectrum of design disciplines including exhibition, fashion, graphic, interactive media, interior, product and textile designer.
To find out more visit www.csd.org.uk or call +44(0)207 357 8088 or email info@csd.org.uk
