Archive for May, 2010

Bonfire expands the management team

Monday, May 31st, 2010

Paul Pisani, Senior Account ManagerPaul Pisani joins us as senior account manager this month, building up the account managing dream team alongside Gemma Umney and led by Director Stephen Judge.

Paul joins with a rich bag of experience working as account manager in various roles over a career spanning 15 years (and going strong). He has worked with big names such as SKY, ITV, Orange, Fremantle Media, TUI, INBEV, Spirit and Brains Brewery.

He sees his role as the broker between creativity and its appropriate application to business challenges. He enjoys working in a place aligned to his values and is satisfied when he can see the work makes a difference.

Paul adds  “I have known of Bonfire for many years now and I love their creativity and determination to do a good job for their clients. It is also a fun, relaxing environment with lots of people with varied experience.”

When not account managing he is wakeboarding, running and biking, which is a good job because his other hobby is consuming Italian food. With Mic Cooking it and Paul eating it, Paul is the second Italian to join us in a month, which now makes us one sixth Italian…

Bonfire awarded re-launch materials for Bedford’s local beer

Monday, May 24th, 2010

Eagle IPA, current pump clip and brandingBonfire has been appointed by local brewers Wells & Young’s to develop the marketing collateral and trade pub kits for Eagle IPA, Bedford’s local beer. Eagle IPA, is named in honour of Bedford’s crest and is the proud sponsor of Bedford’s other local talent, the Bedford Blues Rugby Club.

Wells & Young’s brews and distributes some of the UK’s best-loved cask beers and speciality lagers, and has a heritage dating back to 1875. The re-launch programme’s core aim is a reassertion of the relationship with Eagle IPA and the local community.

The project consists of on-trade promotional kit materials and a large signage project in and around Bedford’s Goldington Road rugby stadium.

Bonfire in the running for prestigious new media award

Wednesday, May 19th, 2010

NMA Effectiveness Awards 2010Branding and design agency Bonfire Creative Intelligence has been shortlisted for the prestigious New Media Age Effectiveness Awards 2010.

The agency’s strategic brand review for British textile business A W Hainsworth & Sons has been named as a leading contender for the Best Business to Business award, which was last year won by the UPS widget website.

The review involved a realignment of Hainsworth’s image, perceived and actual values, and a restructuring of their 14 business divisions into a more focused marketable proposition. This new positioning was successfully communicated through the new company website and collateral.

A unified web presence was established to improve awareness of the textile manufacturer’s history and innovation in key business-to-business sectors both nationally and internationally.

The effectiveness of the rebrand, and more specifically the website, has been measured in terms of staff motivation, awareness, profile, increased site visits and improved search position.

The family-owned company, which recently celebrated its 225th anniversary, wanted to build upon its heritage within British textile manufacturing and reinforce external perceptions of its innovation credentials.

Bonfire Strategic Development Director Stephen Judge said: “The project we undertook with A W Hainsworth & Sons was a very important one and we were extremely pleased that it met its objectives and produced measurable business benefits for the company. That was always the primary aim, but to see our work recognised in the shortlist for the NMA Effectiveness Awards is a great honour.”

The winners of this year’s NMA Effectiveness Awards, described as the greatest prize in new media, will be announced at a gala ceremony in London on 24th June.

Bonfire CI wins Olympus TV campaign – Five-way pitch for digital voice recorder for students

Thursday, May 6th, 2010
Olympus VN5500PC-DNS

Olympus VN5500PC-DNS

Having been narrowly beaten by Team Saatchi in the recent pitch for the Olympus PEN camera, agency Bonfire Creative Intelligence, part of Envibra Group, has triumphed in the five-way pitch for the latest Olympus TV campaign.

The new ad, for the Olympus model VN 5500PC DNS digital voice recorder, is set to air on terrestrial and digital channels in August and will be aimed at students planning purchases for the September term.

Mark Thackara, National Marketing Manager – Consumer Products, Olympus KeyMed said: “The Olympus VN 5500PC DNS is a superb product and it needed a different approach to ‘your standard ad’. We worked with Bonfire when developing the Mju 790SW advert, now known as the Toddler ad, and they showed a great understanding of the product, its market and how to approach it creatively, but we had already placed the work with our incumbent agency. With this in mind we invited Bonfire to tender for our latest campaign.

“As a branding consultancy Bonfire’s approach was very different, analytical in its deduction and highly creative in its application. I have to give credit to Bonfire as an up-and-coming agency for their refreshing and enlightened approach to what was an equally challenging brief. Their costing structure was also very impressive – open, inclusive and honest and I look forward to working with the Bonfire team on this campaign – and again in the future.”

Bonfire MD Stephen Judge said: “The ultra-compact Olympus VN 5500PC DNS will be optionally bundled with Dragon ‘Naturally Speaking’ voice-recognition software and the creative features a fun demonstration of how converting voice recordings direct to essays can save students vital time. An 18+ version for viral and cinema is also under consideration and campaign budget exceeds £300,000.”

The creative team expands

Tuesday, May 4th, 2010

Mic Perrina, DesignerBonfire extends a warm welcome to Mic Perrina, the newest member of our creative core. Mic despite his baby-faced good looks joins us with over 12 years of design experience at local agency Litchfield Creative following his graphic design qualification at Bedford College.

Mic is a great addition and says “After 12 years in the industry I was looking for a new challenge. Bonfire provide the opportunity I was looking for and ticked all the right boxes. What I love about Bonfire is the team. A solid team that has a wealth of experience and one that’s constantly pushing the boundaries, and aims to complete every project to the highest possible standard. I feel very proud to now be part of this team.”

He brings with him a wealth of creativity, design skills, a high attention to detail, a wealth of technical knowledge and communication skills and a keen interest in design, branding and cooking Italian food. We are still trying to persuade him to bring his cooking skills to work, but we are not sure how much Italian food you could cook on the company barbecue…