Olympus VN5500PC-DNS
Having been narrowly beaten by Team Saatchi in the recent pitch for the Olympus PEN camera, agency Bonfire Creative Intelligence, part of Envibra Group, has triumphed in the five-way pitch for the latest Olympus TV campaign.
The new ad, for the Olympus model VN 5500PC DNS digital voice recorder, is set to air on terrestrial and digital channels in August and will be aimed at students planning purchases for the September term.
Mark Thackara, National Marketing Manager – Consumer Products, Olympus KeyMed said: “The Olympus VN 5500PC DNS is a superb product and it needed a different approach to ‘your standard ad’. We worked with Bonfire when developing the Mju 790SW advert, now known as the Toddler ad, and they showed a great understanding of the product, its market and how to approach it creatively, but we had already placed the work with our incumbent agency. With this in mind we invited Bonfire to tender for our latest campaign.
“As a branding consultancy Bonfire’s approach was very different, analytical in its deduction and highly creative in its application. I have to give credit to Bonfire as an up-and-coming agency for their refreshing and enlightened approach to what was an equally challenging brief. Their costing structure was also very impressive – open, inclusive and honest and I look forward to working with the Bonfire team on this campaign – and again in the future.”
Bonfire MD Stephen Judge said: “The ultra-compact Olympus VN 5500PC DNS will be optionally bundled with Dragon ‘Naturally Speaking’ voice-recognition software and the creative features a fun demonstration of how converting voice recordings direct to essays can save students vital time. An 18+ version for viral and cinema is also under consideration and campaign budget exceeds £300,000.”
