Branding and design agency Bonfire Creative Intelligence has been shortlisted for the prestigious New Media Age Effectiveness Awards 2010.
The agency’s strategic brand review for British textile business A W Hainsworth & Sons has been named as a leading contender for the Best Business to Business award, which was last year won by the UPS widget website.
The review involved a realignment of Hainsworth’s image, perceived and actual values, and a restructuring of their 14 business divisions into a more focused marketable proposition. This new positioning was successfully communicated through the new company website and collateral.
A unified web presence was established to improve awareness of the textile manufacturer’s history and innovation in key business-to-business sectors both nationally and internationally.
The effectiveness of the rebrand, and more specifically the website, has been measured in terms of staff motivation, awareness, profile, increased site visits and improved search position.
The family-owned company, which recently celebrated its 225th anniversary, wanted to build upon its heritage within British textile manufacturing and reinforce external perceptions of its innovation credentials.
Bonfire Strategic Development Director Stephen Judge said: “The project we undertook with A W Hainsworth & Sons was a very important one and we were extremely pleased that it met its objectives and produced measurable business benefits for the company. That was always the primary aim, but to see our work recognised in the shortlist for the NMA Effectiveness Awards is a great honour.”
The winners of this year’s NMA Effectiveness Awards, described as the greatest prize in new media, will be announced at a gala ceremony in London on 24th June.