Bonfire has been appointed by local brewers Wells & Young’s to develop the marketing collateral and trade pub kits for Eagle IPA, Bedford’s local beer. Eagle IPA, is named in honour of Bedford’s crest and is the proud sponsor of Bedford’s other local talent, the Bedford Blues Rugby Club.
Wells & Young’s brews and distributes some of the UK’s best-loved cask beers and speciality lagers, and has a heritage dating back to 1875. The re-launch programme’s core aim is a reassertion of the relationship with Eagle IPA and the local community.
The project consists of on-trade promotional kit materials and a large signage project in and around Bedford’s Goldington Road rugby stadium.