Branding and design agency Bonfire Creative Intelligence is celebrating being highly commended in the ‘Business to Business’ category of the New Media Age Effectiveness Awards 2010 for its strategic brand review for British textile business A W Hainsworth & Sons. The agency just missed out on the top prize which went to the recent work for internet giant Google.
The review involved a realignment of Hainsworth’s image, perceived and actual values, and a restructuring of their 14 business divisions into a more focused marketable proposition. This new positioning was successfully communicated through the new company website and collateral.
A unified web presence was established to improve awareness of the textile manufacturer’s history and innovation in key business-to-business sectors both nationally and internationally. Eleven standalone sites were streamlined into one, combining numerous trading companies into three core product groups.
Since the integrated review, the company has seen a steady 30 percent increase in turnover, with the new site attracting 69 percent more unique visits and 75 percent more page views than the collective old sites.
Of the five hundred and thirty companies that entered the 25 categories in this year’s awards, only 10 received a highly commended accolade. The A W Hainsworth & Sons project stood out for the twenty-two respected judges because: “The objective demonstrated a solid web strategy that achieved results.”
After the ceremony, Stephen Judge, strategic development director at Bonfire Creative Intelligence commented: “The project we undertook with A W Hainsworth & Sons was a very important one and we are extremely pleased that it met its objectives and produced measurable business benefits for the company.
“Having the project recognised by the New Media Age Effectiveness Awards is a huge achievement for Bonfire and I extend my thanks and congratulations to the dedicated team that contributed to this success.”