Further to the successful creative outcomes of NEC’s Industrial Open Day’s in 2006 and 2008 Bonfire have once again been appointed to support NEC, now Renesas, with this their third prestigious future technology exhibition showcase. Bonfire has been asked to push the creative boundaries for IOD2010 to be held for the second time in Barcelona in October of this year.

We have developed an overarching brand, concept and visual theme for the show, all exhibition graphics and imagery, have advised on stand construction and lighting, have sourced modelmakers and advised on the latest experiential display technologies and are just entering the last phase of design development. Following this there will be the design and production on 2 video animations to be used throughout the event on a centrally positioned video wall.

An ecological life cycle underpins the ubiquitous nature of the future Renesas’ technology, and the exhibition will highlight the diverse application of their products, from everyday life to medical care, from factory control to robotics.

The exhibition collateral has a sharp contemporary design, fusing technology with nature and we can’t wait to show you the photographs from exhibition itself.

The rebranded Eagle IPA was unveiled this month at Wells and Young’s brewery in Bedford. The tag line of “Born and Brewed in Bedford” was developed to declare its pride as Bedford’s local brew.

As well as trade kits, which included t-shirts, bar runners, drip mats, bar towels, promotional posters, pump clips, free-standing tent cards and newly branded glassware, high impact creative was developed for the signage at the Bedford Blues Rugby Club stadium. This builds on the historic relationship between Charles Wells, Wells & Young’s and Bedford Rugby Club. The feedback from the signage has been extremely high and we are pleased and proud to have been able to deliver such a great outcome for on organisation very close to our hearts.

Bonfire worked with Wells & Young’s to develop a visual style that related to the target audience, and one that we hope will reinforce a sense of pride in both the brand and the community to which it belongs. Another prominent presence to support the launch was at The Bedford River Festival 2010, helping support the launch and community engagement.