As a leading innovator in the digital mammography revolution, it was crucial for Fujifilm to continue to demonstrate its innovative products and world-beating technology at Symposium Mammographicum. The Fuji Medical team briefed Bonfire Creative Intelligence to create a branded direct mail invite that would help raise awareness of their attendance at the event.
In addition to designing, printing and mailing a personalised invite to Fuji’s key prospects, the direct mail piece was overlaid with a two-pronged sales promotion campaign to drive footfall. Bonfire recommended a charitable donation be made to a relevant foundation for every person who completed a registration form at the Fuji Medical stand throughout the duration of the event. In addition to this, every registrant was given a Fuji Medical gift at the show. The portable, insulated mug and mini clip-on hand sanitizers, produced by Bonfire Creative Intelligence, proved very popular with radiographers. The branded gifts had been sourced specifically with medical staff in mind, who are often on the go and highly safety conscious.
Gemma Umney, Senior Account Manager of Bonfire Creative Intelligence, said, ‘Despite the media reporting a wave of ‘charity fatigue’ we felt strongly that the activity needed to fundamentally support our client’s commitment to women’s health. Being able to reward visitors with a free gift and raise money for such a valuable cause has helped this campaign deliver at every level.’
In addition to an incredibly successful event, Robin Breslin, Fuji Medical Commercial Manager, was delighted to present a cheque to the value of £1,000 to Jonathan Prince, Trustee of The Pink Ribbon Foundation. Cara McMillan, Marketing Assistant at Fuji Medical, added, ‘The campaign helped tick a number of boxes for Fuji Medical, from driving traffic to the stand to raising a significant sum of money for our chosen charity.’