Fuji Medical Tickled Pink with Charity Donation

Fuji Charity ChequeAs a leading innovator in the digital mammography revolution, it was crucial for Fujifilm to continue to demonstrate its innovative products and world-beating technology at Symposium Mammographicum. The Fuji Medical team briefed Bonfire Creative Intelligence to create a branded direct mail invite that would help raise awareness of their attendance at the event.

In addition to designing, printing and mailing a personalised invite to Fuji’s key prospects, the direct mail piece was overlaid with a two-pronged sales promotion campaign to drive footfall. Bonfire recommended a charitable donation be made to a relevant foundation for every person who completed a registration form at the Fuji Medical stand throughout the duration of the event. In addition to this, every registrant was given a Fuji Medical gift at the show. The portable, insulated mug and mini clip-on hand sanitizers, produced by Bonfire Creative Intelligence, proved very popular with radiographers. The branded gifts had been sourced specifically with medical staff in mind, who are often on the go and highly safety conscious.

Gemma Umney, Senior Account Manager of Bonfire Creative Intelligence, said,  ‘Despite the media reporting a wave of ‘charity fatigue’ we felt strongly that the activity needed to fundamentally support our client’s commitment to women’s health. Being able to reward visitors with a free gift and raise money for such a valuable cause has helped this campaign deliver at every level.’

In addition to an incredibly successful event, Robin Breslin, Fuji Medical Commercial Manager, was delighted to present a cheque to the value of £1,000 to Jonathan Prince, Trustee of The Pink Ribbon Foundation. Cara McMillan, Marketing Assistant at Fuji Medical, added, ‘The campaign helped tick a number of boxes for Fuji Medical, from driving traffic to the stand to raising a significant sum of money for our chosen charity.’

Bonfire Creative Intelligence WOWs Education Sector

The Clipper Stad AmsterdamBranding and design agency Bonfire Creative Intelligence have helped Randstad Education unveil a prestigious and topical report highlighting the challenges facing school leaders.

Having received over 600 headteacher responses to Randstad Education’s World of Work (WOW) survey about the ’10 Burning Issues Keeping Education Leaders Awake at Night’, Bonfire were tasked with designing a report that would outline the key findings. The report contains valuable sector research that schools would not be able to obtain independently. The brief was threefold, to communicate the information in a user-friendly format, to engage and inspire the reader and to remain sensitive to Randstad Education’s brand.

Gemma Umney, senior account manager of Bonfire Creative Intelligence, said, ‘The survey findings and Randstad Education’s brand guidelines very much shaped the over-arching style of the report. However, Bonfire really differentiate the piece from the wealth of academic reports in the market by creating more unique and sector specific mechanisms to communicate the results. These have been well received by teachers and journalists alike.’

The report was officially unveiled to invited guests aboard Randstad’s tall ship, The Clipper Stad Amsterdam, in London’s Docklands. Speakers included former Education Secretary, the Rt. Hon. Lord Baker of Dorking C.H. and Heath Monk, chief executive of Future Leaders, whose mission is to help develop the next generation of leaders for challenging schools.

You can download a PDF of the report here.

The Design Museum honours Bonfire designer in new book

SpudAF_BookOne of our budding designers has had his work acknowledged in a new book entitled ‘How to Design a Typeface’ by the Design Museum, published by Conran Octopus.

Andrew Foster says ‘It’s a real honour to be included in the book and exciting to see my work alongside big names in the design industry, such as Neville Brody and Jonathan Barnbrook. It feels good to know that all those hours spent cutting potatoes was worthwhile!’

Jason Pearce, Creative Director, adds ‘It is a great achievement for any designer to have their work included in a book and we are all very proud of him. Andrew is a gifted designer and we are glad to have him as part of our creative team.’

The book was published on the 4th October 2010 is available online through Amazon and other good bookshops.

mister_loopyAndrew Foster has designed two fonts to date Mister Loopy (which has had an amazing 78,000+ downloads since its release in January 2009), and Spud AF. You can check out Andrews font creations using the two links below.

You can view and download Mister Loopy for free here.

You can view and purchase Spud AF from here.