Branding and design agency Bonfire Creative Intelligence have helped Randstad Education unveil a prestigious and topical report highlighting the challenges facing school leaders.
Having received over 600 headteacher responses to Randstad Education’s World of Work (WOW) survey about the ’10 Burning Issues Keeping Education Leaders Awake at Night’, Bonfire were tasked with designing a report that would outline the key findings. The report contains valuable sector research that schools would not be able to obtain independently. The brief was threefold, to communicate the information in a user-friendly format, to engage and inspire the reader and to remain sensitive to Randstad Education’s brand.
Gemma Umney, senior account manager of Bonfire Creative Intelligence, said, ‘The survey findings and Randstad Education’s brand guidelines very much shaped the over-arching style of the report. However, Bonfire really differentiate the piece from the wealth of academic reports in the market by creating more unique and sector specific mechanisms to communicate the results. These have been well received by teachers and journalists alike.’
The report was officially unveiled to invited guests aboard Randstad’s tall ship, The Clipper Stad Amsterdam, in London’s Docklands. Speakers included former Education Secretary, the Rt. Hon. Lord Baker of Dorking C.H. and Heath Monk, chief executive of Future Leaders, whose mission is to help develop the next generation of leaders for challenging schools.
You can download a PDF of the report here.
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