Whilst everyone else was Christmas shopping and indulging in a mince pie or two, the Bonfire team gathered at Bedford’s embankment on Sunday 5th December in support of local charity Keech Hospice Care. Donning Santa suits and beards the team, including family, warmed up before braving the winter weather and running 5k.
Keech provides free specialist care for young people diagnosed with a life-limiting illness. Their aim is to help patients enjoy the highest quality of life, while providing vital support for their family and friends throughout their loved one’s illness and in their bereavement. All of the charity’s services are offered free of charge therefore the support of the local business community is crucial.
Jason Pearce, Bonfire’s Director, commented, “This is the second year Bonfire has supported the Keech Santa run and we were incredibly impressed with 100% staff participation. All Bonfire employees were invited to an away day earlier this year as part of Bonfire’s corporate responsibility commitment and staff were incredibly passionate about this local charity, this is clearly reflected in their attendance and fundraising efforts.”
The charity aimed to raise £50,000 by attracting 500 runners. Bonfire were delighted to be able to contribute over £1,000 and plan to continue to support Keech Hospice Care in 2011.