Barens Chocolate have launched an advertising campaign to capture the hearts of chocolate lovers in the run up to Christmas. The adverts invite consumers to beat the festive rush and fill their stockings with Barens’ delicious range of luxury milk chocolate at discount prices.
Barens, a Swiss chocolate manufacturer, appointed design and branding agency Bonfire Creative Intelligence to create a series of advertisements to showcase a variety of their products including; Moon Melody, Alpen Zoo and hollow Milk Chocolate Santas. The series of four adverts ran throughout November and December in popular television listing titles Inside Soap and All About Soap. Gemma Umney, Senior Account Manager at Bonfire, comments, “These titles offer a captive audience. We are a nation of soap lovers who love nothing more than to curl up on the sofa and indulge in some of our favourite treats.”
The campaign drives readers to 99p stores where chocoholics can take advantage of the Barens’ range for only 99p. Normally priced at £1.99, this gives consumers the perfect opportunity to enjoy luxury chocolate at a fraction of the price. Gemma Umney adds, “In the current economic climate buyers are having to tighten their purse strings and make savvy Christmas purchases. Whether it’s parents purchasing goodies for their children’s Christmas stockings or adults looking for a treat, consumers can rest assured that they’re getting exceptional quality without breaking the bank.”
Sales have been increased 35% week-on-week with the fourth and final advert being published in All About Soap on 18th December.