We have been working with the charity and human rights organisation Survival International for just over a year now and were recently asked to develop a high-profile advertising campaign for publication in titles such as Tatler, American Express Magazine, Intelligent Life, Wired, Egg and Conde Nast Traveller and National Geographic, amongst many others.
The advertisements were originally created as an underground poster campaign and working closely with creative copywriter Ben Jolliffe the the project soon evolved into a campaign aimed at leading international lifestyle magazines.
A spokesperson Ghislain Pascal, Head of PR for Survival International, said ‘We are extremely grateful for Bonfire’s hard work. They have taken the original copy by Ben Jolliffe and developed, what is a complex issue, into a thought provoking and inspirational campaign. These adverts really get under the skin of what the brand is all about. We’ve loved working with Bonfire on these projects and they always deliver great creative executions’.
Our own Stephen Judge adds ‘We take great pride in our creative output, working closely with both Survival International and Ben has been a real pleasure. This was a great brief’.
For further information about Survival International visit www.survivalinternational.org