Wells & Young’s appoints Bonfire to brand export ales

Leading creative agency, Bonfire Creative Intelligence has been appointed by the UK’s largest private brewery, Wells & Young’s, to develop the branding for a range of Young’s premium ales for export.

Wells & Young’s is developing the brand due to meet customer demands and is looking to grow its share of the export market with this new range of export ales.

The range will be launched in August, which includes a presentation to purchasers from around the globe.

Guy Shreeves, Director, Wells & Young’s said: “A new range of beers under one of our key brands is to be developed for the international market. We needed to find a new strategic agency to jointly develop the brands and proposition. Bonfire displayed to us good creativity along with stability and maturity to ensure the brand extensions are created sympathetically. We look forward to working with the new team.”

Stephen Judge, Director, Bonfire Creative Intelligence said: “We’re really excited about working with Wells & Young’s to take this brand forward. It’s a great opportunity to work with a leading local business.”

Wells and Young’s is a major player in the UK beer market, brewing, marketing and distributing some of the country’s most loved cask and bottled beers including Bombardier, Young’s and Courage.