Bonfire Creative Intelligence’s excellence in rebranding was recognised at last night’s Transform Awards, with its work winning a Bronze award in the category of ‘Best corporate rebrand following a merger or acquisition’ category.
Now in their second year, the Transform Awards are the UK’s only dedicated celebration of rebranding, repositioning and brand transformation.
In a ceremony at the Grange Hotel St Paul’s in London, hosted by former director of communications and strategy at Number 10 Alastair Campbell, Bonfire Creative Intelligence was lauded for its countdown campaign for the rebrand of Select Education to Randstad Education.
Judged by a panel of branding experts, communications practitioners and academics, the Transform Awards were established by Communicate magazine, the UK’s leading magazine for corporate communications and stakeholder relations, to celebrate creativity, innovation and effectiveness in brand transformation.
Stephen Judge MA FCSD said: “This is a great achievement. Both the campaign and award are the direct result of a great working partnership – let’s not forget that clients play a key role in all our work. It was a proud moment for all the team to see our campaign displayed alongside the creative of leading global agencies such as Interbrand, Landor, Siegel + Gale and Heavenly. Well done team!”
Andrew Thomas, publisher of Communicate magazine said: “We have seen a 60% increase in the number of entries this year, fabulous growth in difficult times. This highlights the importance of the Transform Awards. They are important because whilst still recognising the importance of creativity they also benchmark execution, outcome, and, perhaps most importantly, the strategic input of Europe’s branding consultancies and in-house expertise. It is my belief that Europe leads the way in these fields.”
For further information please contact Stephen Judge MA FCSD on 01525 841079.