Bonfire adds yet more fuel to the fire

As we continue our expansion Bonfire is pleased to welcome Senior Account Manager Ralph Barter to the team. Ralph joins us from the agency Purple Frog in Thame and will be working to grow new accounts and to manage and maintain great relationships with new and existing clients.

When asked what he was looking forward to most about taking up his new position at Bonfire, Ralph explained: “I’m excited to be working with the creative team to produce some impactful and effective results.”

When he is not working or running around after his two young sons, Ralph likes to keep fit and is currently training hard for Tough Mudder, a twelve-mile obstacle course which is apparently the toughest endurance event on the planet. Rather you than us Ralph!

So long. Farewell. Auf Wiedersehen. Adieu.

The face/voice of Bonfire is leaving for pastures new. Our receptionist Keeley Farrar who joined us in November 2009 has accepted a post as a Service Advisor at Audi and will be bidding us farewell at the end of the month and everyone here at Bonfire is sad to see her go.

Although Keeley is looking forward to starting a new chapter in her career she has said she will miss all the people she works with as she has made some great friends in her three and a half years here. What she won’t miss is Paul’s cheesy jokes!

Keeley has been a valuable member of the team and will be sorely missed by staff and clients alike.

Rosa ignites her career at Bonfire

In August 2012 Rosa Viggiano joined Bonfire for a five-week work placement. After six months of hands-on experience she has decided to stay and accept a full-time position as Account Executive.

Rosa joined us as a recent graduate from Brunel University looking to gain some valuable experience before applying for jobs. Although we equipped her to start a brand new career, we decided to keep her for ourselves instead!

Rosa will be working largely on the Bosch account making sure that everything is running smoothly and keeping a close eye on social media activity.

Asked why she decided to stay at Bonfire, Rosa said: “Bonfire is a great company that is growing extremely fast. It’s fantastic to have been given such great brands to work with and also have a very experienced team to learn from.”

Bonfire celebrates a double at the DBA Design Effectiveness Awards

Last night we’re pleased to announce we scooped two awards at the DBA’s Design Effectiveness Awards ceremony in London! Over 450 industry leaders gathered to collect hard-earned trophies that celebrate exceptional examples of creativity and design. The DBA Design Effectiveness Awards recognise the return on investment that a coherent, well-thought-out and professionally executed design strategy can achieve.

We understand that in a crowded marketplace there is no room for one-hit-wonders and that great design translates into great business results. That is why we have been recognised for our work with Argos with two bronze awards.

Our awards were for:

  • Brand Identity category for our brand development work on Bush for Argos. Sales of Bush products were level year on year and we were tasked with helping the revitalise and reassert the position of this middle market, and once great, British brand. By developing a new image and implementing it consistently across all channels, the brand became more contemporary and desirable. As a result of the investment the brand grew by a huge 50% in the first 6 months of launch.
  • Point of Sale category for our brand development work with Chad Valley for Argos. Research identified that Chad Valley needed more definition and clarity as a brand. The work is ongoing and part of a longer term plan and included brand guidelines, games packaging, catalogue design and webshop. As a result of this evolution the sales of Chad Valley toys increased by 36% over the 18 month period.

Both of these great historic brands are still growing and we are proud to be working on such fantastic British icons with such a great client team at Argos.

We will add these awards to our satisfyingly full mantle piece and look forward to next year’s awards, for more proof in the pudding!