Archive for the ‘Awards and accreditations’ Category

Bonfire in the running for prestigious new media award

Wednesday, May 19th, 2010

NMA Effectiveness Awards 2010Branding and design agency Bonfire Creative Intelligence has been shortlisted for the prestigious New Media Age Effectiveness Awards 2010.

The agency’s strategic brand review for British textile business A W Hainsworth & Sons has been named as a leading contender for the Best Business to Business award, which was last year won by the UPS widget website.

The review involved a realignment of Hainsworth’s image, perceived and actual values, and a restructuring of their 14 business divisions into a more focused marketable proposition. This new positioning was successfully communicated through the new company website and collateral.

A unified web presence was established to improve awareness of the textile manufacturer’s history and innovation in key business-to-business sectors both nationally and internationally.

The effectiveness of the rebrand, and more specifically the website, has been measured in terms of staff motivation, awareness, profile, increased site visits and improved search position.

The family-owned company, which recently celebrated its 225th anniversary, wanted to build upon its heritage within British textile manufacturing and reinforce external perceptions of its innovation credentials.

Bonfire Strategic Development Director Stephen Judge said: “The project we undertook with A W Hainsworth & Sons was a very important one and we were extremely pleased that it met its objectives and produced measurable business benefits for the company. That was always the primary aim, but to see our work recognised in the shortlist for the NMA Effectiveness Awards is a great honour.”

The winners of this year’s NMA Effectiveness Awards, described as the greatest prize in new media, will be announced at a gala ceremony in London on 24th June.

Bonfire picks up a Highly Commended Payroll Giving Award

Wednesday, October 28th, 2009

Bonfire Creative Intelligence has picked up a ‘Highly commended’ in the category of ‘Best

Awards scheme 2009.

Awards scheme 2009.

SME Campaign’ at the National Payroll Giving Excellence Awards 2009. The judges were very impressed that a small consultancy had an CSR Policy and actions plan. They also thought it innovative to take staff to see their nominated charity, leading to 100% staff take up.

The National Payroll Giving Excellence Awards have been established in conjunction with the Institute of Fundraising and the Payroll Giving Centre and are designed to showcase the best Payroll Giving schemes in the UK.

Any employer who has achieved a Bronze, Silver or Gold Quality Mark Award in that year is eligible to submit an entry to the National Payroll Giving Excellence Awards.

Having been granted a Gold Quality Mark Award earlier in the year Bonfire had been shortlisted for 2 categories, ‘Best Launch of New Scheme’ and ‘Best SME Campaign’. Each category had levels ‘Highly Commended’ and ‘Overall Winner’.

Within these categories Bonfire were up against the likes of Beaverbrook’s, Flight Centre, Kellogg’s and Haygarth. Other winners included Think Money Group, Aviva, Whitbread Group PLC, Howdens Joinery Co, Henderson Group, London Borough of Islington, Police Service of Northern Ireland and The British Heart Foundation.

Bonfire congratulates all the winners and those shortlisted for the awards; and also all those companies and staff out there taking part in the Payroll Giving Scheme – keep up the good work.

To find out more about Payroll Giving click here.

To find out more about the National Payroll Giving Excellence Awards click here.

Bonfire Director awarded Fellowship of Chartered Society of Designers

Friday, August 28th, 2009

Stephen Judge, Director of Bedfordshire-based design and branding consultancy Bonfire Creative Intelligence has been recently awarded Fellowship of the Chartered Society of Designers.

The Chartered Society of Designers currently awards around 40 fellowships per year to those it considers have made a contribution to the Society, profession or their own area of business and expertise.

Stephen began his design career as a student at Bedford College completing a Foundation Course in Art and Design in July ’91. He continued onto the University of Central England, now Birmingham City University, graduating in 1995 with a BA Honours, PgDip and an MA in Visual Communication. Stephen and co-director Jason Pearce founded Bonfire on the 5th Nov 2000. Bonfire Creative Intelligence will be entering their 10th year this November and continue to move from strength to strength. Bonfire were the first consultancy in the UK to be accredited by the Design Association, an initiative of the Chartered Society of Designers.

Local Design Agency Rise to New Standards of Professionalism

Tuesday, February 17th, 2009
IMG_2199

Those recently assessed and accredited by the CSD. From left to right; Michelle Whittington, Andrew Foster, Jason Pearce, Danny Stijelja.

Bedfordshire based design agency, Bonfire Creative Intelligence, the first ever agency to be accredited by the Design Association, have now successfully seen their entire studio of creative staff individually assessed and awarded a diploma by the Chartered Society of Designers.

Professional accreditation has become important in Bonfire’s development, “The process of accreditation is as important as the accreditation itself” says Stephen Judge MCSD, Strategic Development Director, “it allows us to look at our business practices from a different perspective and to continue to improve our service. I am really proud of the team and am pleased that they were accredited together.”

The Chartered Society of Designers (CSD) is the professional body for designers and with over 3000 members in 34 countries, it is the world’s largest chartered body of professional designers.

Membership is only awarded to those designers who can demonstrate their professional capability and they are obliged to practice to the highest professional standards.

The accreditation came as a pleasant surprise to former Bedford College student Andrew Foster. Having first joined Bonfire as a student placement two years ago Andrew feels that the CSD award is a positive step in his career, “The assessment was a rewarding experience, it has given my confidence a real boost and I am proud to be part of the leading professional body for designers”.

Bonfire Creative Intelligence earn Gold Payroll Giving Award

Saturday, February 7th, 2009
Payroll Giving Gold Award 2009

Payroll Giving Gold Award 2009

Bedfordshire-based business Bonfire Creative Intelligence has been rewarded for fostering a culture of giving in the workplace with a Gold Award, the highest Award available through the Payroll Giving Quality Mark programme.

100% of their employees have opted to give money out of their monthly pay packet to Keech Cottage Children’s hospice, one of their charity partners.

“Bonfire’s achievement of 100% participation is fantastic for Keech Cottage and goes to show their level of commitment towards us. For us having a regular, reliable source of income helps us to plan our children’s care in advance. Congratulations on the Gold Quality Mark Award.” Says Paul Sutherland, Corporate Fundraiser at Keech Cottage.

“Even though we are only a small company we understand that we can and should make a difference and payroll giving is one way of achieving this’, says Bonfire Director Jason Pearce “We are proud of the generosity that our team have shown. We’re pleased to be supporting Keech Cottage and the great work they do, and would urge other companies to do the same.”

The team with their certificate and medals (that were eaten afterwards)

The team with their certificate and medals (that were eaten afterwards)

Commitment to the Payroll giving scheme is just one strand of Corporate Social Responsibility (CSR) that Bonfire now undertake since their CSR audit and review in 2008. They have streamlined their support and now have two charity partners, Keech Cottage and The Marston Vale Trust, to which they give their dedicated support, including donating design time. They also provide support to new designers through offering workshops and portfolio surgeries to Bedford College.

The Payroll Giving Quality Mark aims to provide sustainable income sources for UK charities by increasing participation in Payroll Giving. The scheme recognises and rewards businesses for making Payroll Giving available to staff, providing them with a certificate and use of a logo which enables them to publicly demonstrate their commitment to good causes. Bronze, Silver and Gold Awards are allocated to organisations that demonstrate excellence in fostering a culture of giving in the workplace through Payroll Giving.

By setting up Payroll Giving, employers enable their employees to give to any UK charity straight from their gross salary and to get immediate tax relief of up to 40% on each donation. Payroll Giving has minimal administrative requirements or costs and is an ideal way for organisations at all budget levels to generate a regular, reliable income stream for good causes.

January round-up – In to the 8th…

Thursday, January 31st, 2008

January sees the beginning of 2008 and also the end of another financial year for us at Bonfire – and what a year it has been!

We have welcomed a number of new faces into the Bonfire fold: the studio was joined by Andrew and Michelle; our administration capacity increased with the appointment of Alison; and Louise Basquill, of Bluefin Marketing, joined as a Director which has boosted our client portfolio, PR and account management capabilities.

We enjoyed global coverage of our DA accreditation in the DMI Review and a double page spread in The Designer magazine. But the best was yet to come – the Bonfire team were invited to a meal at St. James’s Palace and met Prince Philip himself.

With the joining of Louise Bonfire underwent a management restructure and the introduction of key accounts such as the Advance Group and Cognisco, along with the development of existing accounts such as NEC, Olympus and Avery Dennison. Bonfire also formed the Envibra group. The group will be formally announced in time, so more on that soon.

The past year has also seen Bonfire working overtime in the CSR department with a host of activity including:

  1. Sponsoring Steve’s trek to Machu Picchu for Macmillan Cancer Support
  2. Working closely with Bedford College – sponsoring awards, taking student placements and setting briefs
  3. Supporting Sports Aid with a table at their Bedford lunch
  4. Developing marketing collateral for David Hadley’s Antarctic Microlight Challenge
  5. Engaging the local community in our ‘I love Ampthill’ art competition, the winning piece of which is on display in our entrance foyer

We continue with our commitment to corporate social responsibility and are currently working on a new and improved CSR policy for 2008 in conjunction with CSR consultants Goodthings.

2008 also started well for us winning a tender to produce the identity and website for recruitment company AIDA, working on the rebrand of quality printer Newnorth Print and developing a new identity, suite of literature and website for our existing client Pristine.

As Bonfire enters its 8th year we would like to thank you all for your support with many more great stories already in the making including the final development of our unique brand/visual auditing process and a very exciting piece of news for the creative industry across the region – more on that soon!

Love
The Bonfire Team xx

Wow!!!

Sunday, November 5th, 2006

Well as some of you will be aware the Chartered Society of Designers (CSD) set up The Design Association earlier this year.

Launched in March by CEO Frank Peters MCSD FRSA MIoD, with public speaking from Wally Olins, the association has been set up to accredit “the design of the business and the business of design”. The application assessments started in August.

2 weeks ago we had confirmation that we had passed the first four stages and that it was now down to the work assessment.

Last week we got the news that not only had we passed and gained the prestigious award but we were the first consultancy in the UK to be fully accredited! So keep your eyes open for the press coverage over the coming weeks and months!

To find out more about The Design Association click here.

Wow!