Bonfire Creative Intelligence
We had a great night at the Oracle Retail Week Awards. What a fantastic awards ceremony. Oh the glitz, the glamour, the champagne…! And the icing on the cake was being presented the Product Innovation Award with Argos for Chad Valley. Jeremy Vine, who presented the award, was extremely tall! He managed to squeeze into the winners’ photograph. Just.
We’re starting the awards season in style with two fantastic shortlists for rebranding work with Argos! We’re absolutely thrilled. It’s great recognition for what we’ve achieved together.
Chad Valley’s branding sees Argos up for an Oracle Retail Week Award, and the BUSH rebrand has put us in the running for the ‘Best Rebrand from the Sector – Retail’ category in Communicate Magazine’s Transform Awards. In both instances our work has had an immediate and positive impact on sales for Argos.
We can’t wait until both ceremonies in March, where we’ll find out who the winners are!
Winners of Keech Hospice Care Accumulator Challenge Creative Fundraising IdeaLots of good stuff has been going on at Bonfire, thanks to the support of our staff!
A local hospice, Keech Hospice Care, set a challenge for local businesses of accumulating as much money for them as possible over the course of 2011 with seed capital of £50. At the start of the year, we devised a tool box to help the team. Each month a different team member took on the task of doing something to raise money. We had lots of creative fundraising ideas, from designing a new font that would raise money each time someone bought it, to selling Italian food at lunchtimes, with a grand finale of transforming our entrance into a Winter Wonderland in time for the turning on of the Ampthill Town Christmas Lights for the local community. In total, £1,192.00 was raised and was presented to Keech Hospice Care in January. They liked our ideas so much, that we were announced as Winners of the Most Creative Fundraising Idea at the presentation evening (in conjunction with the window display wining best dressed window by the local Business Chamber).
Community group We Are Bedford, run by Kayte Judge and Erica Roffe, that we provide marketing and creative support to, received an award from a local newspaper publisher. The Rising Stars Awards, run by The Times & Citizen in Bedford, had a special category, the District Improvement category, to recognise the work carried out by the group.
As a team we’ve been raising money for a local charity, Keech Cottage Hospice, for the past year. Our Christmas fundraising idea was to open up the entrance of our offices to the public on the day that our town’s Christmas lights were switched on to help raise some more funds. We made cakes, painted faces, sold mulled wine and more. For those of you familiar with our entrance, it’s quite a large, empty space.
We got creative. The whole entrance was decked out as a winter wonderland to attract passersby, with the designers and creative team producing some amazing cut-out creatures, including deer, bunnies, birds, foxes and owls. A snow filled forest scene was printed on the back wall and adorned with hanging snowballs, stars, enormous Christmas gift tags showing the logos of each company in 
the building hung in the front windows, and it was all topped off by being lit up by fairy lights after dark. It was a sight to behold!
Imagine our delight when we found out we’d caught the eyes of Ampthill Chamber of Trade and Commerce! They popped in with a certificate telling us that we’d won the Ampthill Christmas Window Competition for a stunning design skilfully executed.
What a great positive way to end 2011, and wonderful start to 2012!
Bedfordshire, MK45 2HP
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