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	<title>Bonfire Creative Intelligence &#187; Comment and debate</title>
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		<title>A brand isnt just for Christmas&#8230;</title>
		<link>http://www.bonfireci.com/news-and-views/2011/11/15/a-brand-isnt-just-for-christmas/</link>
		<comments>http://www.bonfireci.com/news-and-views/2011/11/15/a-brand-isnt-just-for-christmas/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 17:40:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Bonfire news]]></category>
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		<description><![CDATA[We&#8217;re all consumers of brands and whether we&#8217;re buying business or consumer goods and services, we still make decisions based on the same triggers, experiences and perceptions, regardless of whether we are buying for home or business.
Christmas is a very revealing time of year for consumer brands, providing an instant barometer for customer loyalty. People [...]]]></description>
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		<title>Bonfire CI meet Wayne Hemingway MBE</title>
		<link>http://www.bonfireci.com/news-and-views/2011/10/21/bonfire-ci-meet-wayne-hemingway-mbe/</link>
		<comments>http://www.bonfireci.com/news-and-views/2011/10/21/bonfire-ci-meet-wayne-hemingway-mbe/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 17:37:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Last night, 20th October 2011, we had the privilege of meeting and listening to Wayne Hemingway at a Creative Bedfordshire seminar. He talked about innovation and creativity in business, starting small and working your way up, identifying opportunities and taking risks, breaking into new markets, and networking with other businesses.
It was a real thrill to [...]]]></description>
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		<title>Protecting your ideas just got a heck of a lot easier</title>
		<link>http://www.bonfireci.com/news-and-views/2010/09/29/protecting-your-ideas-just-got-a-heck-of-a-lot-easier/</link>
		<comments>http://www.bonfireci.com/news-and-views/2010/09/29/protecting-your-ideas-just-got-a-heck-of-a-lot-easier/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 21:42:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Bonfire news]]></category>
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		<description><![CDATA[This month saw the launch of a new service for the industry called Creative Barcode, and what a simple and excellent idea it is. It’s so simple you’ll wonder ‘why hasn’t anyone come up with this before’. We think this is so fantastic we had to write about it – a simple affordable service for [...]]]></description>
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		<title>Professional pitching etiquette</title>
		<link>http://www.bonfireci.com/news-and-views/2009/11/20/professional-pitching-etiquette/</link>
		<comments>http://www.bonfireci.com/news-and-views/2009/11/20/professional-pitching-etiquette/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 13:09:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Comment and debate]]></category>

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		<description><![CDATA[The word ‘pitch’ has two common perceptions; it can be a negative term associated with a buyer seeking to ‘try before they buy’ or the positive throng of a business opportunity.
For the majority of agencies however, it will be the groan of ‘here we go again’ and the subsequent jumping through hoops to prove that [...]]]></description>
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