Archive for the ‘CSR’ Category

Seasons Greetings

Monday, December 21st, 2009

Well it’s that time of year again when we all add a few inches, watch a whole host of television that we would have otherwise missed,

The Bonifre team at the 5k Santa run for Keech Cottage.

The Bonifre team at the 5k Santa run for Keech Cottage.

and wonder what happened to the year. December has come around so quickly and this is a short note to advise you of a few things.

Firstly we would like to wish you all a very Merry Christmas and a Happy New Year, and as those of you who received our Christmas mailing will be aware this year’s competition question was ‘In total, how many gifts were given in the song The Twelve Days of Christmas’. The correct answer is 364 and congratulations to Paul who is now the owner of a new Orange iPod Nano. There were a total of 35 entries, of which 10 were correct and entered into the draw.

This is a popular, well known conundrum and the answer is calculated using the following formula. On the first day of Christmas my true love gave to me a partridge in a pear tree, on the second day of Christmas my true love gave to me two turtle doves and a partridge in a pair tree. If you read it literally, on the second day there were 3 gifts given – both a partridge in a pear tree and two turtle doves. Then if you follow this logic throughout the song your total will reach 364. Easy.

If you missed the mailer but would still like to view the festive microsite and learn a few tricks you can click here, but please note that the draw has now closed!! We would also like to thank all our clients, suppliers and contacts for their donation choices. You raised £110 for Keech Cottage and £30 for the Forest of Marston Vale.

The Bonfire team also collectively raised £865 in the Keech Cottage 5k Santa Run on the 6th December 2009 (well done John for coming second!!) and we would like to congratulate Steve on his silly beard antics that ended on the 30th November, as seen in the Mail on Sunday, raising a further £670 for Keech Cottage. A time for giving indeed, and a very worth cause so thanks to everyone who supported us. On another note Gemma also completed a sponsored swim (22 miles in 12 weeks – distance of the channel) raising £430 for Aspire – so at least one of us will be in shape for the Christmas calories!!!

On a slightly more serious note, and for your reference, we will be closing our doors at 1pm on the 24th December 2009 and reopening them on 4th January 2010 to start another exciting year – our 10th!!!

Once again have a great break and a wonderful New Year!

All the best

The Bonfire Team xx

Remember, remember…

Friday, November 6th, 2009

Remember, remember indeed. As many of you will have noticed our new site finally went live on Thursday 5th November 2009 – nearly 2 years after we took the previous site down. It has been the busiest 2 years in our history and you’ll have to bear with us for a little while yet while the case studies are completed, we polish off a few areas of copy and finish the photography.

The Bonfire 5th November elephant...

The Bonfire 5th November elephant...

There are still quite a few exciting case studies to come including the 2009/2010 International adult and young learner course prospectuses for Bell International, the delivery of a 2 year brand transition for Select Education (soon to be Randstad Education – this is halfway through and we are entering the final phase to be completed in January 2011), Central Bedfordshire Council’s senior management conference and staff roadshows following the unitary status of Bedford Borough Council, Improvement East’s stakeholder event held in Harrogate and many more. We have also had the pleasure of working with Wells and Young’s recently on a number of corporate and brand projects as well as Argos – but more on all of that in a few weeks.

On another positive note we will be moving into the new year with more great news and larger premises as the company expands following a recent acquisition and a merger in Q1 2010.

Anyway back to 5th November. This year we celebrated with an integrated campaign developed with students at Bedford College consisting of a limited edition origami elephant paperweight, limited edition T-shirts, a paper based origami direct mail piece, an origami video posted on our youtube channel and promotion through the social advertising experiment iwearyourshirt.com. The elephant itself was a bespoke commission designed in partnership with international origami expert Nick Robinson who was a pleasure to work with. To find out more about this campaign click here.

Due to popular demand we will also be uploading the flat artwork this week. This will be up by Wednesday 18th November – and remember to send photos of your attempts in for a chance to win a real elephant (adopted)! Alternatively we do still have a few printed copies left so email in your details to sparks@bonfireci.com and we’ll mail them out while they last.

You will also now find us on Facebook, Twitter and LinkedIn for those that use these channels.

A big thanks to everyone for their support on this campaign: our dedicated staff, suppliers, paper merchants, Jason Sadler at iwearyourshirt, Kayte at Goodthings and last but by no means least Jeffrey Tribe and all the students at Bedford College. It has been a long time in the making – keep coming back for more news and views!

One last thing: Congratulations to Mark for winning the Lexon radio from October’s email newsletter – a design classic on show at the Design Museum in London, UK.

Bonfire picks up a Highly Commended Payroll Giving Award

Wednesday, October 28th, 2009

Bonfire Creative Intelligence has picked up a ‘Highly commended’ in the category of ‘Best

Awards scheme 2009.

Awards scheme 2009.

SME Campaign’ at the National Payroll Giving Excellence Awards 2009. The judges were very impressed that a small consultancy had an CSR Policy and actions plan. They also thought it innovative to take staff to see their nominated charity, leading to 100% staff take up.

The National Payroll Giving Excellence Awards have been established in conjunction with the Institute of Fundraising and the Payroll Giving Centre and are designed to showcase the best Payroll Giving schemes in the UK.

Any employer who has achieved a Bronze, Silver or Gold Quality Mark Award in that year is eligible to submit an entry to the National Payroll Giving Excellence Awards.

Having been granted a Gold Quality Mark Award earlier in the year Bonfire had been shortlisted for 2 categories, ‘Best Launch of New Scheme’ and ‘Best SME Campaign’. Each category had levels ‘Highly Commended’ and ‘Overall Winner’.

Within these categories Bonfire were up against the likes of Beaverbrook’s, Flight Centre, Kellogg’s and Haygarth. Other winners included Think Money Group, Aviva, Whitbread Group PLC, Howdens Joinery Co, Henderson Group, London Borough of Islington, Police Service of Northern Ireland and The British Heart Foundation.

Bonfire congratulates all the winners and those shortlisted for the awards; and also all those companies and staff out there taking part in the Payroll Giving Scheme – keep up the good work.

To find out more about Payroll Giving click here.

To find out more about the National Payroll Giving Excellence Awards click here.

Bonfire Director awarded Fellowship of Chartered Society of Designers

Friday, August 28th, 2009

Stephen Judge, Director of Bedfordshire-based design and branding consultancy Bonfire Creative Intelligence has been recently awarded Fellowship of the Chartered Society of Designers.

The Chartered Society of Designers currently awards around 40 fellowships per year to those it considers have made a contribution to the Society, profession or their own area of business and expertise.

Stephen began his design career as a student at Bedford College completing a Foundation Course in Art and Design in July ’91. He continued onto the University of Central England, now Birmingham City University, graduating in 1995 with a BA Honours, PgDip and an MA in Visual Communication. Stephen and co-director Jason Pearce founded Bonfire on the 5th Nov 2000. Bonfire Creative Intelligence will be entering their 10th year this November and continue to move from strength to strength. Bonfire were the first consultancy in the UK to be accredited by the Design Association, an initiative of the Chartered Society of Designers.

Bedfordshire Businesses go global with social media!

Saturday, August 8th, 2009

On Friday the 21st August Mario Cacciottolo, founder of the website

Jason's SOTM

Jason's SOTM

www.someoneoncetoldme.com, was invited by Bonfire Creative Intelligence to visit Ampthill in Bedfordshire.

www.someoneoncetoldme.com has a global following and has enjoyed much media coverage. Like all good ideas, the premise is simple: the site invites people to share something that someone once told them and lets them to tell their story. One picture per day is shown, and all are compelling.

Over 9 different organisations took part and Mario took away 14 new pictures for the website. The organisations that took part were Bonfire Creative Intelligence (an Ampthill-based branding consultancy) Leon Pearce (a Luton-based photographer), Ampthill Fireplaces, The Cooks Collection and Antiques Emporium (all in Ampthill), The Bedfordshire Humanists, Clarity in Communication Consultancy, Goodthings, Crisp Solutions, Panic, and the chef from The Prince of Wales! As for the pictures from the day – you will have to wait and see!

It was a fantastic day. The shots from the day will feature on the site over the next few months. This shows that small Bedfordshire businesses are up for taking part in community creative projects.

Do take a look at the site, and perhaps submit some of your own photos.

Steve’s SOTM
Jason’s SOTM
Rachel’s SOTM

And watch out for Gemma’s still to come…

Bonfire Design give Masterclass in Branding at Bedford College

Tuesday, May 5th, 2009

Bedfordshire-based design agency Bonfire Creative Intelligence led a Branding Masterclass for HND Graphic Design students at Bedford College on the 30th April 2009.

Students deliberate big brands.

Students deliberate big brands.

30 students took part in the session led by Stephen Judge, Strategic director of the Bonfire and former Bedford College Student. He said of the day “We get a real buzz from linking our current business with the education of new talent. The students were really engaged with the session and we were happy to be involved.”

The Masterclass is being followed by a number of portfolio surgeries throughout May in which students will receive professional feedback on their portfolios from both Directors of Bonfire.

Jeffery Tribe, Head of Graphic Design at Bedford College remarked “This was a unique opportunity to underpin and challenge our brand awareness teaching with a series of fun and engaging activities delivered by truly dedicated professionals”.

Local Design Agency Rise to New Standards of Professionalism

Tuesday, February 17th, 2009
IMG_2199

Those recently assessed and accredited by the CSD. From left to right; Michelle Whittington, Andrew Foster, Jason Pearce, Danny Stijelja.

Bedfordshire based design agency, Bonfire Creative Intelligence, the first ever agency to be accredited by the Design Association, have now successfully seen their entire studio of creative staff individually assessed and awarded a diploma by the Chartered Society of Designers.

Professional accreditation has become important in Bonfire’s development, “The process of accreditation is as important as the accreditation itself” says Stephen Judge MCSD, Strategic Development Director, “it allows us to look at our business practices from a different perspective and to continue to improve our service. I am really proud of the team and am pleased that they were accredited together.”

The Chartered Society of Designers (CSD) is the professional body for designers and with over 3000 members in 34 countries, it is the world’s largest chartered body of professional designers.

Membership is only awarded to those designers who can demonstrate their professional capability and they are obliged to practice to the highest professional standards.

The accreditation came as a pleasant surprise to former Bedford College student Andrew Foster. Having first joined Bonfire as a student placement two years ago Andrew feels that the CSD award is a positive step in his career, “The assessment was a rewarding experience, it has given my confidence a real boost and I am proud to be part of the leading professional body for designers”.

Bonfire Creative Intelligence earn Gold Payroll Giving Award

Saturday, February 7th, 2009
Payroll Giving Gold Award 2009

Payroll Giving Gold Award 2009

Bedfordshire-based business Bonfire Creative Intelligence has been rewarded for fostering a culture of giving in the workplace with a Gold Award, the highest Award available through the Payroll Giving Quality Mark programme.

100% of their employees have opted to give money out of their monthly pay packet to Keech Cottage Children’s hospice, one of their charity partners.

“Bonfire’s achievement of 100% participation is fantastic for Keech Cottage and goes to show their level of commitment towards us. For us having a regular, reliable source of income helps us to plan our children’s care in advance. Congratulations on the Gold Quality Mark Award.” Says Paul Sutherland, Corporate Fundraiser at Keech Cottage.

“Even though we are only a small company we understand that we can and should make a difference and payroll giving is one way of achieving this’, says Bonfire Director Jason Pearce “We are proud of the generosity that our team have shown. We’re pleased to be supporting Keech Cottage and the great work they do, and would urge other companies to do the same.”

The team with their certificate and medals (that were eaten afterwards)

The team with their certificate and medals (that were eaten afterwards)

Commitment to the Payroll giving scheme is just one strand of Corporate Social Responsibility (CSR) that Bonfire now undertake since their CSR audit and review in 2008. They have streamlined their support and now have two charity partners, Keech Cottage and The Marston Vale Trust, to which they give their dedicated support, including donating design time. They also provide support to new designers through offering workshops and portfolio surgeries to Bedford College.

The Payroll Giving Quality Mark aims to provide sustainable income sources for UK charities by increasing participation in Payroll Giving. The scheme recognises and rewards businesses for making Payroll Giving available to staff, providing them with a certificate and use of a logo which enables them to publicly demonstrate their commitment to good causes. Bronze, Silver and Gold Awards are allocated to organisations that demonstrate excellence in fostering a culture of giving in the workplace through Payroll Giving.

By setting up Payroll Giving, employers enable their employees to give to any UK charity straight from their gross salary and to get immediate tax relief of up to 40% on each donation. Payroll Giving has minimal administrative requirements or costs and is an ideal way for organisations at all budget levels to generate a regular, reliable income stream for good causes.

January round-up – In to the 8th…

Thursday, January 31st, 2008

January sees the beginning of 2008 and also the end of another financial year for us at Bonfire – and what a year it has been!

We have welcomed a number of new faces into the Bonfire fold: the studio was joined by Andrew and Michelle; our administration capacity increased with the appointment of Alison; and Louise Basquill, of Bluefin Marketing, joined as a Director which has boosted our client portfolio, PR and account management capabilities.

We enjoyed global coverage of our DA accreditation in the DMI Review and a double page spread in The Designer magazine. But the best was yet to come – the Bonfire team were invited to a meal at St. James’s Palace and met Prince Philip himself.

With the joining of Louise Bonfire underwent a management restructure and the introduction of key accounts such as the Advance Group and Cognisco, along with the development of existing accounts such as NEC, Olympus and Avery Dennison. Bonfire also formed the Envibra group. The group will be formally announced in time, so more on that soon.

The past year has also seen Bonfire working overtime in the CSR department with a host of activity including:

  1. Sponsoring Steve’s trek to Machu Picchu for Macmillan Cancer Support
  2. Working closely with Bedford College – sponsoring awards, taking student placements and setting briefs
  3. Supporting Sports Aid with a table at their Bedford lunch
  4. Developing marketing collateral for David Hadley’s Antarctic Microlight Challenge
  5. Engaging the local community in our ‘I love Ampthill’ art competition, the winning piece of which is on display in our entrance foyer

We continue with our commitment to corporate social responsibility and are currently working on a new and improved CSR policy for 2008 in conjunction with CSR consultants Goodthings.

2008 also started well for us winning a tender to produce the identity and website for recruitment company AIDA, working on the rebrand of quality printer Newnorth Print and developing a new identity, suite of literature and website for our existing client Pristine.

As Bonfire enters its 8th year we would like to thank you all for your support with many more great stories already in the making including the final development of our unique brand/visual auditing process and a very exciting piece of news for the creative industry across the region – more on that soon!

Love
The Bonfire Team xx

July/August round-up – Down to the library…

Thursday, August 30th, 2007

Another exciting couple of months for everyone at Bonfire with the formalising of a strategic partnership with a leading interior/environment design company! This alliance was put to the test recently with the winning of the tender for the new way-finding and signage systems for both the public and staff food outlets within the British Library. More on this partnership will follow over the coming months.

July saw the studio joined by Hannah Cherry from Harlington Upper School for her 2 week work experience and August also saw the studio enhanced full time with Andrew Foster having completed his design course. Andrew brings another dimension to the our creative capacity along with exemplary illustrative skills having previously been on a 2 day a week placement  with Bonfire since March.

On the personal front Jason rolled another year closer to 40 in July and Steve (still in his mid thirties) found out it’s a boy!

Until next time.
Bonfire x