Archive for the ‘Fun’ Category

Seasons Greetings

Monday, December 21st, 2009

Well it’s that time of year again when we all add a few inches, watch a whole host of television that we would have otherwise missed,

The Bonifre team at the 5k Santa run for Keech Cottage.

The Bonifre team at the 5k Santa run for Keech Cottage.

and wonder what happened to the year. December has come around so quickly and this is a short note to advise you of a few things.

Firstly we would like to wish you all a very Merry Christmas and a Happy New Year, and as those of you who received our Christmas mailing will be aware this year’s competition question was ‘In total, how many gifts were given in the song The Twelve Days of Christmas’. The correct answer is 364 and congratulations to Paul who is now the owner of a new Orange iPod Nano. There were a total of 35 entries, of which 10 were correct and entered into the draw.

This is a popular, well known conundrum and the answer is calculated using the following formula. On the first day of Christmas my true love gave to me a partridge in a pear tree, on the second day of Christmas my true love gave to me two turtle doves and a partridge in a pair tree. If you read it literally, on the second day there were 3 gifts given – both a partridge in a pear tree and two turtle doves. Then if you follow this logic throughout the song your total will reach 364. Easy.

If you missed the mailer but would still like to view the festive microsite and learn a few tricks you can click here, but please note that the draw has now closed!! We would also like to thank all our clients, suppliers and contacts for their donation choices. You raised £110 for Keech Cottage and £30 for the Forest of Marston Vale.

The Bonfire team also collectively raised £865 in the Keech Cottage 5k Santa Run on the 6th December 2009 (well done John for coming second!!) and we would like to congratulate Steve on his silly beard antics that ended on the 30th November, as seen in the Mail on Sunday, raising a further £670 for Keech Cottage. A time for giving indeed, and a very worth cause so thanks to everyone who supported us. On another note Gemma also completed a sponsored swim (22 miles in 12 weeks – distance of the channel) raising £430 for Aspire – so at least one of us will be in shape for the Christmas calories!!!

On a slightly more serious note, and for your reference, we will be closing our doors at 1pm on the 24th December 2009 and reopening them on 4th January 2010 to start another exciting year – our 10th!!!

Once again have a great break and a wonderful New Year!

All the best

The Bonfire Team xx

Remember, remember…

Friday, November 6th, 2009

Remember, remember indeed. As many of you will have noticed our new site finally went live on Thursday 5th November 2009 – nearly 2 years after we took the previous site down. It has been the busiest 2 years in our history and you’ll have to bear with us for a little while yet while the case studies are completed, we polish off a few areas of copy and finish the photography.

The Bonfire 5th November elephant...

The Bonfire 5th November elephant...

There are still quite a few exciting case studies to come including the 2009/2010 International adult and young learner course prospectuses for Bell International, the delivery of a 2 year brand transition for Select Education (soon to be Randstad Education – this is halfway through and we are entering the final phase to be completed in January 2011), Central Bedfordshire Council’s senior management conference and staff roadshows following the unitary status of Bedford Borough Council, Improvement East’s stakeholder event held in Harrogate and many more. We have also had the pleasure of working with Wells and Young’s recently on a number of corporate and brand projects as well as Argos – but more on all of that in a few weeks.

On another positive note we will be moving into the new year with more great news and larger premises as the company expands following a recent acquisition and a merger in Q1 2010.

Anyway back to 5th November. This year we celebrated with an integrated campaign developed with students at Bedford College consisting of a limited edition origami elephant paperweight, limited edition T-shirts, a paper based origami direct mail piece, an origami video posted on our youtube channel and promotion through the social advertising experiment iwearyourshirt.com. The elephant itself was a bespoke commission designed in partnership with international origami expert Nick Robinson who was a pleasure to work with. To find out more about this campaign click here.

Due to popular demand we will also be uploading the flat artwork this week. This will be up by Wednesday 18th November – and remember to send photos of your attempts in for a chance to win a real elephant (adopted)! Alternatively we do still have a few printed copies left so email in your details to sparks@bonfireci.com and we’ll mail them out while they last.

You will also now find us on Facebook, Twitter and LinkedIn for those that use these channels.

A big thanks to everyone for their support on this campaign: our dedicated staff, suppliers, paper merchants, Jason Sadler at iwearyourshirt, Kayte at Goodthings and last but by no means least Jeffrey Tribe and all the students at Bedford College. It has been a long time in the making – keep coming back for more news and views!

One last thing: Congratulations to Mark for winning the Lexon radio from October’s email newsletter – a design classic on show at the Design Museum in London, UK.

Bedfordshire Businesses go global with social media!

Saturday, August 8th, 2009

On Friday the 21st August Mario Cacciottolo, founder of the website

Jason's SOTM

Jason's SOTM

www.someoneoncetoldme.com, was invited by Bonfire Creative Intelligence to visit Ampthill in Bedfordshire.

www.someoneoncetoldme.com has a global following and has enjoyed much media coverage. Like all good ideas, the premise is simple: the site invites people to share something that someone once told them and lets them to tell their story. One picture per day is shown, and all are compelling.

Over 9 different organisations took part and Mario took away 14 new pictures for the website. The organisations that took part were Bonfire Creative Intelligence (an Ampthill-based branding consultancy) Leon Pearce (a Luton-based photographer), Ampthill Fireplaces, The Cooks Collection and Antiques Emporium (all in Ampthill), The Bedfordshire Humanists, Clarity in Communication Consultancy, Goodthings, Crisp Solutions, Panic, and the chef from The Prince of Wales! As for the pictures from the day – you will have to wait and see!

It was a fantastic day. The shots from the day will feature on the site over the next few months. This shows that small Bedfordshire businesses are up for taking part in community creative projects.

Do take a look at the site, and perhaps submit some of your own photos.

Steve’s SOTM
Jason’s SOTM
Rachel’s SOTM

And watch out for Gemma’s still to come…

Happy New Year – into 2008…

Wednesday, January 2nd, 2008

We would like to wish all of our clients, partners, staff and the visitors to our site a Happy New Year and we hope that 2008, the United Nations International Year of the Potato, provides a prosperous outlook for you all.

We would also like to congratulate Alison for winning the camera in our seasonal draw, you know who you are!

On that note we will get our heads down preparing for our end of year and creating more exciting news for our monthly round up at the end of the month.

All the best
Bonfire
x

December round-up – Seasonal tidings…

Monday, December 17th, 2007

This month sees Bonfire joined by Michelle Whittington. Michelle joins the studio team as Creative Artworker. A senior member of the team Michelle brings a wealth of design and production experience and that all important attention to detail.

Following on in the spirit of the time of year we also have another competition! This year you can win a super tough Olympus Mju790SW. This 7.1Mp digital camera is waterproof to 10m, shockproof from a height of 2m and freezeproof down to -10˚C!  Which looking at recent weather conditions can’t be a bad thing! To enter the draw simply click here and play the game by the 20th December 2007! Good luck!

We would also like to take this opportunity to inform you all that we will be closing for business on Friday the 21st of December 2007 and reopening on the 2nd January 2008.

In the meantime have a  great break and very Happy New Year!

Until next month
Bonfire
x

Boo! February round-up!

Friday, March 2nd, 2007

Well hello and as another month passes we’re already flying through 2007.

Firstly we’d like to thank everyone who entered our ‘bon l’amour’ competition the response was very impressive. All comments and feedback will be used in the future development of our site. In fact the response was so good that we decided to extend the prize giving. Additional to the draw winner Lisa (you know who you are) getting the Red iPod Nano, the following four names pulled from the hat got an iPod shuffle! So congratulations to you all and thanks for your support. All in all the competition was a great success and we are looking at making competitions a regular feature of our site.

Aside from this we’ve been very busy indeed; the phase 2 Leith’s site went live earlier this month all programmed in .NET; we’ve been working on our new identity (yes we’ve decided to give it a revamp); we’ve been commissioned to produce a suite of 9 brochures for Cranfield University; we co-ran a design workshop for young people in order to produce the county wide Youth Charter for Bedfordshire; we started work on the LCAL website; oh and Steve climbed a tree for Hearing Dogs for the Deaf!

To top it all off we are about to launch another competition in the next few days called ‘I love Ampthill’. This is a local community project to help raise money for Macmillan Cancer Support. The winner of this will receive a framed large format canvas print of their work and it will go on permanent display for all to see in the entrance foyer to our studios! So pop back in a few days to get the low down.

Last and certainly not least we would like to welcome Andrew Foster on board. Andrew joins us from Bedford College and I’m sure he will make a great addition to the Bonfire team.

That’s about it for this month see you in 4 weeks with some more updates.
Bonfire x

And into 2007?

Tuesday, January 9th, 2007

Well after a week off and the seasonal over-indulgence may we take this opportunity to wish you all a happy new year! May 2007 bring health and happiness to you all.

We have to be the first to admit we have been a bit busy over the past few months and the news section has suffered slightly, but with extra resources in place we should be able to stay on top of the site now!! Also look out for the ‘extras’ section as this will be quite a useful source for information in the future and also showcase some other work we’ve got in our archives!!

We’ll post up some photos of the refit as soon as its finished! And watch out for the publicity over the award towards the end of this month!!

Anyway here’s to 2007!

Happy Christmas

Tuesday, December 19th, 2006

After over a month of silence we can now finally take a breath and say something. We’ve been manic the last couple of months winning the tender to produce next years campaign activity for PAXAR – generating a campaign for each of their 8 market sectors as opposed to last years highly successful awareness campaign. On top of that we have been commissioned to produce the Letchworth Garden City Tourist Guide for the second time in a row, delivered a brief to the students at Bedford College, been asked to produce another multimedia presentation for NEC Electronics, completed the Leith’s phase 2 website ready for hand over that will be going live over the next two weeks and much, much more. It’s been very busy indeed!

We’d like to thank you all this year for your custom and continued support it’s been a truly great  year – especially with the accreditation in November! This accreditation wouldn’t have been possible without you, so to you all we raise a glass. The TDA came and had their photoshoot last week and the publication and PR will start mid January so keep a look out. There will be a feature on our company and more information on the accreditation itself, what it means to us as a company and the industry as a whole. We’ve made design history by being the first company to be accredited in the UK!!

As usual we’ll be closed for business during the Christmas week, closing doors for business this friday at lunchtime and returning on Tuesday January the 2nd 2007!

Take care, have a great break and may your stockings be filled to the brim!

The Bonfire Team.

35 for number 6?

Wednesday, August 2nd, 2006

Well yep I was another year older at 35 but I wasn’t prepared for what awaited me at Portmeirion!

What a strange place, you might remember it from the 60’s series ‘The Prisoner’ starring Patrick McGoohan, and a place you wouldn’t want to left alone!

Despite the obvious romanticism surrounding this enchanting part of North Wales, it’s only once you see the tourists leave and find out that no one actually lives there, you then realise its just you and a few other explorers lured in by Clough William Ellis’s dream of creating a habitat influenced by the colourful mediterranean costal towns and one that compliments its natural environment.

It’s a great place and as you explore you soon begin to understand the illusion that reveals itself during your stay (watch those second floor windows very carefully!).

If you get the chance go there, but maybe stay outside ‘the village’ as once the place empties you begin to feel a bit of a prisoner and maybe you could be the next number 6 trying to leave!

P.S. The tucker at Castle Deudraeth is absolutely pucker!!

Jason clocks another year closer to 40!

Friday, July 7th, 2006

Well well well when it comes the the race to 40 Jason is always a step ahead of the rest of us (bar Danny who has kind of forgotten what it was like).

Happy birthday to the OLDEST of the founding partners! blimey at this rate we’ll have to stop calling ourselves fresh!!