Last night we’re pleased to announce we scooped two awards at the DBA’s Design Effectiveness Awards ceremony in London! Over 450 industry leaders gathered to collect hard-earned trophies that celebrate exceptional examples of creativity and design. The DBA Design Effectiveness Awards recognise the return on investment that a coherent, well-thought-out and professionally executed design strategy can achieve.
We understand that in a crowded marketplace there is no room for one-hit-wonders and that great design translates into great business results. That is why we have been recognised for our work with Argos with two bronze awards.
Our awards were for:
- Brand Identity category for our brand development work on Bush for Argos. Sales of Bush products were level year on year and we were tasked with helping the revitalise and reassert the position of this middle market, and once great, British brand. By developing a new image and implementing it consistently across all channels, the brand became more contemporary and desirable. As a result of the investment the brand grew by a huge 50% in the first 6 months of launch.
- Point of Sale category for our brand development work with Chad Valley for Argos. Research identified that Chad Valley needed more definition and clarity as a brand. The work is ongoing and part of a longer term plan and included brand guidelines, games packaging, catalogue design and webshop. As a result of this evolution the sales of Chad Valley toys increased by 36% over the 18 month period.
We will add these awards to our satisfyingly full mantle piece and look forward to next year’s awards, for more proof in the pudding!