Here at Bonfire we are committed to sharing our knowledge and expertise with the local community. We will be opening our doors to hold a series of workshops for local small businesses to share our knowledge of the tactics used by big businesses in the areas of traditional and digital marketing. We are pleased to say that our workshops will be completely free but places are strictly limited to just 20 people on a first-come-first-served basis.
We are starting off by tackling social media; dispelling the myths and deciphering what it can and cannot do for your business.
Workshop 1 – I have social media and I’m going to use it!
This is aimed at people who have started using various accounts but do not really know how to use them for business. Social media can complement what your business already does, so long as you know how to use it and create a balance between the channels you use. This workshop will help you to use social media the best way for your business and is assuming a general understanding of how to use social media channels (post, like, share etc).
Workshop 2 – I’ve got loads of likes/followers but no extra business. Why?
The aim of this workshop is to empower you with tips on how to plan, measure and track what you do. This will help you to understand what your social media activity is achieving and what this means to your business. This workshop will help you to plan and deliver relevant activity and to place it in the context of your competitors. We will also cover how to experiment with social advertising without breaking the bank and use case studies from bigger businesses to show how it should be done.
We expect these workshops to take place early in the New Year but exact dates and venue to be confirmed. If you are interested in attending please send an email with your name, contact details, workshop choice and an outline of what your business does to firstname.lastname@example.org
There will be additional workshops on various marketing-related subjects throughout 2013.