When Jason and Steve were just 10 Jason had been ‘made’ to have his first kiss and Steve was making pea-guns out of pegs, elastic bands and wood.
Today Bonfire are celebrating their 10th anniversary. And if a week is a long time in politics, 10 years in creativity is something worth celebrating.
So here at Bonfire, we rifled through our cupboards, found and dusted off our trumpet and were just about to take a deep breath when we had an even better idea. To help celebrate we have created 10/10; a series of 10 perfect lessons from 10 years of Bonfire.
10/10 includes 10 very real lessons from our experiences that have been given a light-hearted context, amongst a few other things we felt you should know.
You can download a copy of 10/10 by clicking here or call us on 01525 841079 and we will post a copy out to you.
In the meantime we would like to say a massive thank you to everyone who has helped Bonfire achieve what it has over the past 10 years; friends, family, clients and suppliers you all know who you are.
We are looking forward to the next 10 years and beyond.
Cheers.
Team Bonfire.
P.S. The picture is from a card the team produced for the directors.
As a leading innovator in the digital mammography revolution, it was crucial for Fujifilm to continue to demonstrate its innovative products and world-beating technology at Symposium Mammographicum. The Fuji Medical team briefed Bonfire Creative Intelligence to create a branded direct mail invite that would help raise awareness of their attendance at the event.
Branding and design agency Bonfire Creative Intelligence have helped Randstad Education unveil a prestigious and topical report highlighting the challenges facing school leaders.
One of our budding designers has had his work acknowledged in a new book entitled ‘How to Design a Typeface’ by the Design Museum, published by Conran Octopus.
Andrew Foster has designed two fonts to date Mister Loopy (which has had an amazing 78,000+ downloads since its release in January 2009), and Spud AF. You can check out Andrews font creations using the two links below.
TaMHS (Targeting Mental Health in Schools, a collaboration between Central Bedfordshire Council and Family Matters Institute) have just launched an innovative pilot service called ‘Smile’. Its objective is to raise awareness of mental health issues in schools and engage teachers, parents and young people with the goal of reducing the time taken to identify and support young people suffering from, or affected by, these issues.
The script includes the line ‘Read my lips’ which appears on the heroine’s t-shirt, the report cover, etched into the desk in the press ads and is also an integral part of the on-and-off-line media strategy. This was a tactical point-of-reference that supported the voiceover ‘Why type when you can talk’; both lines relating directly to the functionality of the hardware/software combo.
The rebranded Eagle IPA was unveiled this month at Wells and Young’s brewery in Bedford. The tag line of “Born and Brewed in Bedford” was developed to declare its pride as Bedford’s local brew.
Bonfire worked with Wells & Young’s to develop a visual style that related to the target audience, and one that we hope will reinforce a sense of pride in both the brand and the community to which it belongs. Another prominent presence to support the launch was at The Bedford River Festival 2010, helping support the launch and community engagement.
Protecting your ideas just got a heck of a lot easier
Wednesday, September 29th, 2010So here is the low-down; ideas, patents and trademarks are only worth something if you have the money to protect them. Protecting your ideas and the generation of IP is a very complex and expensive process. It’s a minefield of classifications, wording, semantics, views and opinions – which often comes down to one person’s word against another.
Creative Barcode acknowledges this and provides a much easier and affordable model of protection by way of a contract.
Once your account has been set up concepts, designs, ideas, proposals and tenders watermarked with a unique identifier can be sent through the system to the intended recipient. The recipient then receives a link to a download of the file from the Creative Barcode website where they agree to terms and conditions prior to download. This sets up a binding contract between sender and recipient.
And why is this so great? It means that the recipient cannot act on the content supplied without coming back to discuss it with the originator first as outlined in the terms. The trick here is that a breach of contract is both easier and cheaper to prove than the theft of IP/ideas. Once a breach has been identified, any damages arising from the breach can then be considered.
Creative Barcode provides proof of contract by keeping a record of all those you give access to and who download the files. If files are shared offline it acts as a deterrent by having a clearly branded mark and unique trackable number embedded/printed on the file.
This is a fantastic service and has so many applications, but most importantly it is an affordable answer to a long-standing issue for both creative individuals and companies alike in the protection of the circulation of their ideas.
It doesn’t solve everything but it is a great start. Registration costs £195 creating your account and your first 5 barcodes, and additional barcodes can be bought for around £9 each. Find out more about by visiting the Creative Barcode website.
We think that this one of the most significant industry developments in a long time, especially given the growth in open innovation and ideas sharing forums and platforms. If you think this is a great idea and believe in upholding the value of creativity then please also sign-up to the Trust Charter on the Creative Barcode website by clicking here. You won’t be alone, with names like Rodney Fitch already leading the way.
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