We’ve just found out that the Design Business Association has awarded us not one, but two DBA Effectiveness Awards for our brand development work for Argos on the Chad Valley and Bush brands.
These awards are the Oscars of the industry and assess the positive commercial effectiveness of a design intervention on that all important bottom line
The Chad Valley work has won an award in the point of sale category and Bush in the brand identity category. The Bush project in particular saw an increase in sales of 50% in the first six months after launch with full ROI on the first day of trading.
We can’t wait to find out whether they are bronze, silver or gold at the awards ceremony in London on 7 February 2013.
Go team Bonfire!