As a leading innovator in the digital mammography revolution, it was crucial for Fujifilm to continue to demonstrate its innovative products and world-beating technology at Symposium Mammographicum. The Fuji Medical team briefed Bonfire Creative Intelligence to create a branded direct mail invite that would help raise awareness of their attendance at the event.
In addition to designing, printing and mailing a personalised invite to Fuji’s key prospects, the direct mail piece was overlaid with a two-pronged sales promotion campaign to drive footfall. Bonfire recommended a charitable donation be made to a relevant foundation for every person who completed a registration form at the Fuji Medical stand throughout the duration of the event. In addition to this, every registrant was given a Fuji Medical gift at the show. The portable, insulated mug and mini clip-on hand sanitizers, produced by Bonfire Creative Intelligence, proved very popular with radiographers. The branded gifts had been sourced specifically with medical staff in mind, who are often on the go and highly safety conscious.
Gemma Umney, Senior Account Manager of Bonfire Creative Intelligence, said, ‘Despite the media reporting a wave of ‘charity fatigue’ we felt strongly that the activity needed to fundamentally support our client’s commitment to women’s health. Being able to reward visitors with a free gift and raise money for such a valuable cause has helped this campaign deliver at every level.’
In addition to an incredibly successful event, Robin Breslin, Fuji Medical Commercial Manager, was delighted to present a cheque to the value of £1,000 to Jonathan Prince, Trustee of The Pink Ribbon Foundation. Cara McMillan, Marketing Assistant at Fuji Medical, added, ‘The campaign helped tick a number of boxes for Fuji Medical, from driving traffic to the stand to raising a significant sum of money for our chosen charity.’
Branding and design agency Bonfire Creative Intelligence have helped Randstad Education unveil a prestigious and topical report highlighting the challenges facing school leaders.
One of our budding designers has had his work acknowledged in a new book entitled ‘How to Design a Typeface’ by the Design Museum, published by Conran Octopus.
Andrew Foster has designed two fonts to date Mister Loopy (which has had an amazing 78,000+ downloads since its release in January 2009), and Spud AF. You can check out Andrews font creations using the two links below.
TaMHS (Targeting Mental Health in Schools, a collaboration between Central Bedfordshire Council and Family Matters Institute) have just launched an innovative pilot service called ‘Smile’. Its objective is to raise awareness of mental health issues in schools and engage teachers, parents and young people with the goal of reducing the time taken to identify and support young people suffering from, or affected by, these issues.
The script includes the line ‘Read my lips’ which appears on the heroine’s t-shirt, the report cover, etched into the desk in the press ads and is also an integral part of the on-and-off-line media strategy. This was a tactical point-of-reference that supported the voiceover ‘Why type when you can talk’; both lines relating directly to the functionality of the hardware/software combo.
The rebranded Eagle IPA was unveiled this month at Wells and Young’s brewery in Bedford. The tag line of “Born and Brewed in Bedford” was developed to declare its pride as Bedford’s local brew.
Bonfire worked with Wells & Young’s to develop a visual style that related to the target audience, and one that we hope will reinforce a sense of pride in both the brand and the community to which it belongs. Another prominent presence to support the launch was at The Bedford River Festival 2010, helping support the launch and community engagement.
Branding and design agency Bonfire Creative Intelligence is celebrating being highly commended in the ‘Business to Business’ category of the New Media Age Effectiveness Awards 2010 for its strategic brand review for British textile business A W Hainsworth & Sons. The agency just missed out on the top prize which went to the recent work for internet giant Google.
Protecting your ideas just got a heck of a lot easier
Wednesday, September 29th, 2010So here is the low-down; ideas, patents and trademarks are only worth something if you have the money to protect them. Protecting your ideas and the generation of IP is a very complex and expensive process. It’s a minefield of classifications, wording, semantics, views and opinions – which often comes down to one person’s word against another.
Creative Barcode acknowledges this and provides a much easier and affordable model of protection by way of a contract.
Once your account has been set up concepts, designs, ideas, proposals and tenders watermarked with a unique identifier can be sent through the system to the intended recipient. The recipient then receives a link to a download of the file from the Creative Barcode website where they agree to terms and conditions prior to download. This sets up a binding contract between sender and recipient.
And why is this so great? It means that the recipient cannot act on the content supplied without coming back to discuss it with the originator first as outlined in the terms. The trick here is that a breach of contract is both easier and cheaper to prove than the theft of IP/ideas. Once a breach has been identified, any damages arising from the breach can then be considered.
Creative Barcode provides proof of contract by keeping a record of all those you give access to and who download the files. If files are shared offline it acts as a deterrent by having a clearly branded mark and unique trackable number embedded/printed on the file.
This is a fantastic service and has so many applications, but most importantly it is an affordable answer to a long-standing issue for both creative individuals and companies alike in the protection of the circulation of their ideas.
It doesn’t solve everything but it is a great start. Registration costs £195 creating your account and your first 5 barcodes, and additional barcodes can be bought for around £9 each. Find out more about by visiting the Creative Barcode website.
We think that this one of the most significant industry developments in a long time, especially given the growth in open innovation and ideas sharing forums and platforms. If you think this is a great idea and believe in upholding the value of creativity then please also sign-up to the Trust Charter on the Creative Barcode website by clicking here. You won’t be alone, with names like Rodney Fitch already leading the way.
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