Bonfire gets 2 DBA Design Effectiveness Awards!

We’ve just found out that the Design Business Association has awarded us not one, but two DBA Effectiveness Awards for our brand development work for Argos on the Chad Valley and Bush brands.

These awards are the Oscars of the industry and assess the positive commercial effectiveness of a design intervention on that all important bottom line

The Chad Valley work has won an award in the point of sale category and Bush in the brand identity category. The Bush project in particular saw an increase in sales of 50% in the first six months after launch with full ROI on the first day of trading.

We can’t wait to find out whether they are bronze, silver or gold at the awards ceremony in London on 7 February 2013.

Go team Bonfire!

Rosa is the latest bright spark to join Bonfire

A recent graduate from Brunel University called Rosa has joined the Bonfire team.

With a 2:1 in Communications and Media studies, Rosa has been keen to work with a creative agency as an Account Handler, Rosa joined us in early August for a 6 week placement, and now that has been extended till Christmas.

Rosa has been working mainly on the Bosch account while here at Bonfire with proof reading, looking at social media and planning spreadsheets to keep her busy. She is really enjoying learning new practical skills and also taking the opportunity to be creative, looking at graphics and brainstorming.

After undertaking numerous internships while at University, Rosa had the pleasure of working for top PR specialists including Freud Communications and the famous PR guru Max Clifford.

Bedford Blue’s Sacha Harding joins the Bonfire team!

Sacha joined Bonfire in the summer on a six week placement but enjoyed it so much that he is staying for a year. He is currently studying a graphic design course at Bedford College where Bonfire’s Danny Stijelja teaches part-time on the course.

Not only is Sacha a professional rugby star, but he is also the face of the iconic Bluebeards Revenge grooming brand, and an ambassador for the Movember campaign and he also has the official title of ‘Britain’s Manliest Man’.

We are very excited to have Sacha on the team and we look forward to the next year with him here.

A ‘FINA’ night at the museum

Kensington and Chelsea-20120804-01188FINA, the international governing body of swimming, diving, water polo, synchronised swimming and open water swimming, held an Olympics dinner for its members on Friday night.

Jen from Bonfire and Maria from cremePR were invited to the dinner at the Natural History Museum to ensure guests were taken care of.

The dinner was attended by over 700 people from the aquatics sector and included Olympics judges, as well as Olympic officials and Locog Chair Seb Coe. The night was packed full of entertainment with a seven-piece orchestra, accompanied by opera singers that made the evening really special.

The museum hall looked spectacular with a dinosaur skeleton as the centre piece – truly amazing! The best bit was walking around an empty museum at night; it was like a scene from the Ben Stiller film, ‘Night at the Museum!’