Archive for the ‘Industry news’ Category

80th Anniversary identity for the CSD

Tuesday, January 26th, 2010
CSD 80th Anniversary Identity

CSD 80th Anniversary Identity

Bonfire were appointed in December 2009 to develop the 80th Anniversary identity for the Chartered Society of Designers.

The head of Minerva, the Goddess of wisdom, the arts, crafts and commerce,  has been associated with the Society since its inception in 1930. The current incarnation was originally designed by Brian Webb, of Trickett and Webb, in 1983. The subtle evolution for the anniversary had to embrace this milestone without compromising the overhaul simplicity of the original design. A simple and elegant application of type was the solution.

Frank Peters FCSD MIoD, CEO of CSD and the Design Association, adds “Working on any design projects for the Society is a daunting task as every member will have a design view and everyone in the design sector an opinion. Bonfire have managed to steer a path through subjectivity to deliver a solution that reinforces and celebrates the brand of CSD established over 80 years and reflects the values CSD stands for. The solution devised by Bonfire demonstrates the flare and professionalism as you would expect from a DA Accredited consultancy with all designers being members of CSD.

The Society is marking 80 years (1930-2010) as the professional body for designers with the adoption of its Genetic Matrix, a major review of its byelaws, the introduction of the CSD Course Accreditation Programme, a new website and an application to maintain The Register of Chartered Designers, conferring the status of CDes.

The Register of Chartered Designers will finally bring full recognition of the profession of design with a clear pathway to entitlement, a requirement for Continual Professional Development and recognition of those who practice at the highest professional, business and creative standards.

The Chartered Society of Designers is the largest professional body in the world for design professionals covering the full spectrum of design disciplines including exhibition, fashion, graphic, interactive media, interior, product and textile designer.

To find out more visit www.csd.org.uk or call +44(0)207 357 8088 or email info@csd.org.uk

Chartered Society of Designers (CSD), the low down

Tuesday, November 17th, 2009

People often ask after the CSD whom have accredited our entire studio, and company through their Design Association accreditation scheme.

The Minerva Head / CSD Logo

The Minerva Head / CSD Logo

Please note we are also launching a CSD regional focus group so anyone one interested in attending, members and non-members alike, should email the CSD on info@csd.org.uk.

Here are the basic facts about the CSD:

With over 3000 members in 34 countries, it is the world’s largest chartered body of professional designers and is unique in representing designers across a number of disciplines.

The CSD itself is governed by Royal Charter and as such it is obliged to operate to the highest professional standards. Its membership structure is also set out within the charter.

The Society is also a registered charity and adheres to best practice as a membership organisation, working to and within Charity Commission guidelines at all times.

The Society is not a trade body or association and full corporate membership (MCSD, FCSD or HonFCSD) is only awarded to qualified designers who must also prove their professional capability during an admission assessment. Additional levels of associate and graduate membership are also available.

If a designer has MCSD™ or FCSD™ after their name you can be assured you are working with an experienced professional.

The Society exists to promote design the sound principles of design as a profession, to further design practice and encourage the development and study of design techniques for the benefit of all.

In so doing, as a charity and membership organisation, it seeks to secure and promote a professional body of designers for the benefit of the profession, the creative industry, the wider business community and the public.

More information can be found on their website.

October round-up – Mixing with royalty…

Sunday, October 28th, 2007

October was an exciting month for all at Bonfire as we were guests at the Minerva Dinner hosted HRH The Duke of Edinburgh and held at St. James’ Palace.

The dinner acknowledged the work and lifetime achievements of Lord Rogers of Riverside where he was awarded the 2007 Minerva Medal in recognition of his outstanding achievements in urban design and architecture.

The medal was presented to Lord Rogers by the Society’s patron HRH The Duke of Edinburgh.

The CSD’s Chief Executive, Frank Peters said:

“Lord Rogers has proved through his extensive career that his concern is not purely limited to architectural concepts in the traditional sense. His work encompasses the wider aspects of design in the built environment, in particular with regard to design for living within urban spaces.

In exposing the internal services of buildings to the outside environment he has demonstrated that building and environmental spaces are interdependent, therefore highlighting the wider design role and responsibility of the architect”.

To find out more about this event click here.

To find out more about the CSD click here.

Until next time, when we have a very important announcement!

Bonfire
x

Wow!!!

Sunday, November 5th, 2006

Well as some of you will be aware the Chartered Society of Designers (CSD) set up The Design Association earlier this year.

Launched in March by CEO Frank Peters MCSD FRSA MIoD, with public speaking from Wally Olins, the association has been set up to accredit “the design of the business and the business of design”. The application assessments started in August.

2 weeks ago we had confirmation that we had passed the first four stages and that it was now down to the work assessment.

Last week we got the news that not only had we passed and gained the prestigious award but we were the first consultancy in the UK to be fully accredited! So keep your eyes open for the press coverage over the coming weeks and months!

To find out more about The Design Association click here.

Wow!

Bedford Design Clinic

Friday, April 15th, 2005

After much planning Jeffrey Tribe from Bedford College succeeded in organising, for today, the first of what will hope to be a regular occurence for the local design and business community in Bedford.

‘Design Clinic’ is a forum for everyone involved with marketing, communication and design. It is a unique event aimed at promoting the exchange of knowledge, experiences and views for the benefit of the local design community, industry, commerce and edcuation.

Starting with a buffet, the event was held at the new Bedford iLab business complex on Prior Business Park, plays host to five guest speakers; Ian Silverstein (founder of Creative Action design); Peter Wagstaff (Founder of Wagstaff’s Design); Tony Chambers (Founding Partner of One Strategic Communications); Keith Freshwater (Creative Director of Oak Communications); and a one John Simmons FRSA (Former Verbal Identity Director from Interbrand).

Currently Director of The Writer and freelance brand consultant, John Simmons specialises in advising major UK organisations on how to communicate their brands effectively and creatively with words. John introduced and entertained the audience wonderfully with his philosophies, experience and learning (he also signed my copy of his book ‘The Trouble with Words’ which has been sitting on my desk for the last 10 years!).

Overall a thoroughly enjoyable event for which there will hopefully be a successor. Well done Jeff!

D&AD Wally Olins Talk

Thursday, April 22nd, 2004

With a keen interest in Branding and Corporate Identity we decided to go and see ‘the godfather of Corporate Identity’, Wally Olins, deliver his speech on how the role of Corporate Identity has expanded to become part of a much larger phenomenom ‘Branding’.

It was very interesting to hear his views and share some of the experiences from his star-studded career. Even more interesting was his distaste for our seemingly unending desire to overcomplicate the branding process with nonsensicle jargon in an attempt to justify what we do as an industry. Something we have always felt very strongly about. After all why make something sound more complicated than it need be? It’s all about clear, concise communication isn’t it? Well that’s our philosophy anyway.

Clear branding propositions we do, confusing unintelligible waffle we don’t.

We also picked up signed copies of his latest book ‘On Brand’ for £25 – a complete steal.