Bonfire picks up a Highly Commended Payroll Giving Award

October 28th, 2009

Bonfire Creative Intelligence has picked up a ‘Highly commended’ in the category of ‘Best

Awards scheme 2009.

Awards scheme 2009.

SME Campaign’ at the National Payroll Giving Excellence Awards 2009. The judges were very impressed that a small consultancy had an CSR Policy and actions plan. They also thought it innovative to take staff to see their nominated charity, leading to 100% staff take up.

The National Payroll Giving Excellence Awards have been established in conjunction with the Institute of Fundraising and the Payroll Giving Centre and are designed to showcase the best Payroll Giving schemes in the UK.

Any employer who has achieved a Bronze, Silver or Gold Quality Mark Award in that year is eligible to submit an entry to the National Payroll Giving Excellence Awards.

Having been granted a Gold Quality Mark Award earlier in the year Bonfire had been shortlisted for 2 categories, ‘Best Launch of New Scheme’ and ‘Best SME Campaign’. Each category had levels ‘Highly Commended’ and ‘Overall Winner’.

Within these categories Bonfire were up against the likes of Beaverbrook’s, Flight Centre, Kellogg’s and Haygarth. Other winners included Think Money Group, Aviva, Whitbread Group PLC, Howdens Joinery Co, Henderson Group, London Borough of Islington, Police Service of Northern Ireland and The British Heart Foundation.

Bonfire congratulates all the winners and those shortlisted for the awards; and also all those companies and staff out there taking part in the Payroll Giving Scheme – keep up the good work.

To find out more about Payroll Giving click here.

To find out more about the National Payroll Giving Excellence Awards click here.

Pipped to the Pen by Team Saatchi

October 24th, 2009

Bonfire were recently invited by Olympus to tender for their latest TV advertisement.

The fabulous new Olympus Pen EP-1 and accessories.

The fabulous new Olympus Pen EP-1 and accessories.

The advertisement was for the new Olympus Pen EP-1. A retro-styled digital camera using the latest in compact digital technology – micro-four-thirds technology – developed in partnership between Olympus and Panasonic. But why approach a branding consultancy?

Bonfire had been working with Olympus and built up a thorough understanding of the brand and its goals. In early 2008 Olympus commissioned Bonfire to come up with concepts for the Mju 790SW TV advertisement that had already been placed with their incumbent agency.

This commissioned work provided the opportunity for Bonfire to learn about TV advertisement production, and Olympus to see how Bonfire could tackle a TV brief. It was on the strength of this creative we were invited to tender for the Olympus Pen EP-1 TV campaign this year.

At this stage we knew we were up against Red Brick Road (the incumbent) and A. N. Other. After the first round of presentations we were the holders of two of the preferred routes and were praised heavily for our approach, thinking, presentation style and open costing structure. During this process we had sourced a number of production companies, both leading and emerging, with leading directors to provide expert advice and guidance in the production and interpretation of the concepts.

The final presentations took place with one of our concepts a hot favourite amongst the UK marketing team. It then went to the European marketing team and we found out shortly after we had been pipped to the post by the ‘other’ agency, who later turned out to be Team Saatchi.

Although losing the tender we have learnt a lot in this process – not least the full production cycle of an advertisement and met some great directors and production companies in the process.

Mark Thackara, National Marketing Manager – Consumer Products, Olympus KeyMed says ‘The Olympus Pen EP-1 is a fantastic new product and it needed a different approach to your standard camera ad. We worked with Bonfire last year when developing the Mju 790SW advert, now known as the Toddler ad, and they showed a great understanding of the product, its market and how to approach it creatively. With this in mind we invited Bonfire to tender for our Christmas 2009 TV campaign alongside Saatchi’s and Red Brick Road (our existing agency). As a branding consultancy Bonfire’s approach was very different, analytical in its deduction and highly creative in its application. It was a very close call on the final decision but I have to give credit to this up-and-coming agency for their refreshing and enlightened approach to what was an equally challenging brief. Their costing structure was also very impressive – open, inclusive and honest and I look forward to working with the Bonfire team again in the future.’

With this knowledge we now look for more TV opportunities with the encouragement that we have a highly competitive creative team and about 65% the cost of the big agencies. Cost is a big issue at the moment and many TV campaigns have been axed due to the current economic climate – but there is another way. To find out more about how we tackled this campaign and how our creative approach can help you stand out in the crowd drop us a line on +44 (0)1525 841079.

Bonfire Director awarded Fellowship of Chartered Society of Designers

August 28th, 2009

Stephen Judge, Director of Bedfordshire-based design and branding consultancy Bonfire Creative Intelligence has been recently awarded Fellowship of the Chartered Society of Designers.

The Chartered Society of Designers currently awards around 40 fellowships per year to those it considers have made a contribution to the Society, profession or their own area of business and expertise.

Stephen began his design career as a student at Bedford College completing a Foundation Course in Art and Design in July ’91. He continued onto the University of Central England, now Birmingham City University, graduating in 1995 with a BA Honours, PgDip and an MA in Visual Communication. Stephen and co-director Jason Pearce founded Bonfire on the 5th Nov 2000. Bonfire Creative Intelligence will be entering their 10th year this November and continue to move from strength to strength. Bonfire were the first consultancy in the UK to be accredited by the Design Association, an initiative of the Chartered Society of Designers.

Bedfordshire Businesses go global with social media!

August 8th, 2009

On Friday the 21st August Mario Cacciottolo, founder of the website

Jason's SOTM

Jason's SOTM

www.someoneoncetoldme.com, was invited by Bonfire Creative Intelligence to visit Ampthill in Bedfordshire.

www.someoneoncetoldme.com has a global following and has enjoyed much media coverage. Like all good ideas, the premise is simple: the site invites people to share something that someone once told them and lets them to tell their story. One picture per day is shown, and all are compelling.

Over 9 different organisations took part and Mario took away 14 new pictures for the website. The organisations that took part were Bonfire Creative Intelligence (an Ampthill-based branding consultancy) Leon Pearce (a Luton-based photographer), Ampthill Fireplaces, The Cooks Collection and Antiques Emporium (all in Ampthill), The Bedfordshire Humanists, Clarity in Communication Consultancy, Goodthings, Crisp Solutions, Panic, and the chef from The Prince of Wales! As for the pictures from the day – you will have to wait and see!

It was a fantastic day. The shots from the day will feature on the site over the next few months. This shows that small Bedfordshire businesses are up for taking part in community creative projects.

Do take a look at the site, and perhaps submit some of your own photos.

Steve’s SOTM
Jason’s SOTM
Rachel’s SOTM

And watch out for Gemma’s still to come…

Bonfire Design give Masterclass in Branding at Bedford College

May 5th, 2009

Bedfordshire-based design agency Bonfire Creative Intelligence led a Branding Masterclass for HND Graphic Design students at Bedford College on the 30th April 2009.

Students deliberate big brands.

Students deliberate big brands.

30 students took part in the session led by Stephen Judge, Strategic director of the Bonfire and former Bedford College Student. He said of the day “We get a real buzz from linking our current business with the education of new talent. The students were really engaged with the session and we were happy to be involved.”

The Masterclass is being followed by a number of portfolio surgeries throughout May in which students will receive professional feedback on their portfolios from both Directors of Bonfire.

Jeffery Tribe, Head of Graphic Design at Bedford College remarked “This was a unique opportunity to underpin and challenge our brand awareness teaching with a series of fun and engaging activities delivered by truly dedicated professionals”.

Local Design Agency Rise to New Standards of Professionalism

February 17th, 2009
IMG_2199

Those recently assessed and accredited by the CSD. From left to right; Michelle Whittington, Andrew Foster, Jason Pearce, Danny Stijelja.

Bedfordshire based design agency, Bonfire Creative Intelligence, the first ever agency to be accredited by the Design Association, have now successfully seen their entire studio of creative staff individually assessed and awarded a diploma by the Chartered Society of Designers.

Professional accreditation has become important in Bonfire’s development, “The process of accreditation is as important as the accreditation itself” says Stephen Judge MCSD, Strategic Development Director, “it allows us to look at our business practices from a different perspective and to continue to improve our service. I am really proud of the team and am pleased that they were accredited together.”

The Chartered Society of Designers (CSD) is the professional body for designers and with over 3000 members in 34 countries, it is the world’s largest chartered body of professional designers.

Membership is only awarded to those designers who can demonstrate their professional capability and they are obliged to practice to the highest professional standards.

The accreditation came as a pleasant surprise to former Bedford College student Andrew Foster. Having first joined Bonfire as a student placement two years ago Andrew feels that the CSD award is a positive step in his career, “The assessment was a rewarding experience, it has given my confidence a real boost and I am proud to be part of the leading professional body for designers”.

Bonfire Creative Intelligence earn Gold Payroll Giving Award

February 7th, 2009
Payroll Giving Gold Award 2009

Payroll Giving Gold Award 2009

Bedfordshire-based business Bonfire Creative Intelligence has been rewarded for fostering a culture of giving in the workplace with a Gold Award, the highest Award available through the Payroll Giving Quality Mark programme.

100% of their employees have opted to give money out of their monthly pay packet to Keech Cottage Children’s hospice, one of their charity partners.

“Bonfire’s achievement of 100% participation is fantastic for Keech Cottage and goes to show their level of commitment towards us. For us having a regular, reliable source of income helps us to plan our children’s care in advance. Congratulations on the Gold Quality Mark Award.” Says Paul Sutherland, Corporate Fundraiser at Keech Cottage.

“Even though we are only a small company we understand that we can and should make a difference and payroll giving is one way of achieving this’, says Bonfire Director Jason Pearce “We are proud of the generosity that our team have shown. We’re pleased to be supporting Keech Cottage and the great work they do, and would urge other companies to do the same.”

The team with their certificate and medals (that were eaten afterwards)

The team with their certificate and medals (that were eaten afterwards)

Commitment to the Payroll giving scheme is just one strand of Corporate Social Responsibility (CSR) that Bonfire now undertake since their CSR audit and review in 2008. They have streamlined their support and now have two charity partners, Keech Cottage and The Marston Vale Trust, to which they give their dedicated support, including donating design time. They also provide support to new designers through offering workshops and portfolio surgeries to Bedford College.

The Payroll Giving Quality Mark aims to provide sustainable income sources for UK charities by increasing participation in Payroll Giving. The scheme recognises and rewards businesses for making Payroll Giving available to staff, providing them with a certificate and use of a logo which enables them to publicly demonstrate their commitment to good causes. Bronze, Silver and Gold Awards are allocated to organisations that demonstrate excellence in fostering a culture of giving in the workplace through Payroll Giving.

By setting up Payroll Giving, employers enable their employees to give to any UK charity straight from their gross salary and to get immediate tax relief of up to 40% on each donation. Payroll Giving has minimal administrative requirements or costs and is an ideal way for organisations at all budget levels to generate a regular, reliable income stream for good causes.

April/May round-up – The next 225 years…

May 22nd, 2008

Bonfire have won a 6 way Pitch for a long-term contract with 225 year old, UK (Yorkshire) based, textile manufacturer Hainsworth. The relationship starts with a full brand review followed by the development and delivery of a long term marketing strategy for both its national and international client base.

Additionally to this we are also undergoing a full brand and collateral audit for existing client Cognisco.

We also need to bring to your attention that the news will be not available whilst we redevelop our  website. The launch of which will see the unveiling of the Envibra Group!

Until next time
The Bonfire team xxx

March round-up – All systems go…

March 31st, 2008

March brought with it the naming and brand development for an innovative new product, for market leaders the Advance Group, to be launched in June. We are also working with Advance on the launch strategy and are in the process of developing a new web presence to reflect their position in the market place.

March also saw the winning of a web development project for Blueman Recruitment and the development of an online CRM system for dubai based aircraft Leasing company LCAL. The system was developed using FilemakerPro and enables the senior management team to check progress from anywhere in the world.

Until next month
The Bonfire team xxx

February round-up – A new thread…

February 28th, 2008

Well what a wet spring, but then again the weather is picking up – as is business!

February saw the rebrand of Prism Digital Colour which included the website and their adoption of HTML email marketing (using our online tool PillarboxRead); and it also saw the beginning of a new relationship with Jones, a revolutionary new clothing brand launched last October and set up by Urban Stone designer, and founder, Ketan Shah. Short term Bonfire will be working with Jones on their new website and helping develop the brand and its collateral on a longer term basis.

Until next month
The Bonfire team xxx