When high performance engineering experts Torquemeters asked us to refresh and create a future facing brand to help them attract new customers, we first set about understanding the customers and who was benefitting from the company’s unique and specialised products. This is when we hit on our strategic solution.
The company’s innovative engineering expertise and precision manufactured products play a key role in the Oil, Gas, Aerospace and Formula 1 industries, and this was not coming through clearly in the company’s brand or communication channels.
We refined the company’s logo and, just as importantly, redeveloped the website to hone in on the end user and how Torquemeters’ products were improving the performance of highly sophisticated machines such as Formula 1 cars, military and civil aircraft.
As the company has expanded we’ve also been helping to build the brand in new markets, most recently with the launch of a Chinese language version of the Torquemeters’ website.