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The response on social media was incredible, which was the primary objective of The Winning Line campaign. However we were also amazed by the sales response – especially the performance of The Winning Line tumble dryer and dishwasher which far exceeded our forecasts. The Winning Line captured the hearts and minds of the Great British public during a monumental year of sporting history and national celebration. 

This project was about taking a very traditional and much loved beer, which had experienced no TLC for a number of years. The old design was very traditional and very dated. The concern was to not over modernise it as that would have been the wrong direction. The design needing updating but be sympathetic to the origins of the beer’s heritage.

Bonfire came up with a number of excellent options for us and worked tirelessly on the details of the tartans used. The result has been well received from the beer lovers in North America, who are quite possibly the most enthusiastic beer lovers I have ever come across.

We started working with Bonfire in 2008 after a word-of-mouth recommendation. Having now experienced Bonfire first-hand it is clear that this is no ordinary agency – for what, on the surface, appears to be a small consultancy, Bonfire have gone far beyond our expectations. They have not only supplied a range of creative services but also given expert and pragmatic advice on marketing strategy, brand development and been heavily involved in developing and driving a brand transition strategy after Select Education’s acquisition by Randstad. I can recommend Bonfire to any company wanting an intelligent, enlightened and open-minded approach to their communications.

Within the hospitality industry it is paramount that we remain relevant. Bonfire continues to work with us, refining and developing our brand along with evolving our food and drink offering.

We move forward with a clearer business proposition and are very grateful for the commitment and consistent support Bonfire have provided.